Customer satisfaction in higher education: Differences in quantitative and qualitative instructors, psychological type, student evaluations, and courses taught

This study was conducted to explore differences between student evaluations of university faculty who teach quantitative versus qualitative courses in a for-profit institution of higher education. Institutions have generally failed to look at the validity of faculty evaluations in aggregate to address problem areas and differences among instructors. Fifteen evaluative statements of the student-end-of-course-surveys of Campus A of the pseudonymous UDWA were analyzed using a t test at the .05 significance level. The study showed significant differences between the student-end-of-course-surveys of faculty members who teach quantitative classes and those of faculty members who teach qualitative classes. Fourteen of the statements showed that qualitative faculty members scored significantly higher than their quantitative counterparts. This finding is particularly important for administrators who desire accurate data when making decisions regarding faculty hiring, training, and recontracting decisions.