| Reducing and reversing the environmental impact of economic growth is difficult when a sizable proportion of the world's population has yet to benefit. Possible solutions to global sustainability challenges are not effectively shared between developed and developing countries. The purpose of this qualitative study was to highlight the need for increased understanding of global environmental sustainability challenges and the universality of creative processes. Research questions involved understanding how sharing sustainability solutions would help achieve global sustainability. Critical theory formed the conceptual framework of this study. Business leaders and commercial farmers were interviewed; data were organized, edited, coded, formatted, and analyzed to determine themes and trends. Themes that emerged included awareness of climatic change circumstances, willingness to change and to live sustainable ways, and differences in development aspirations. Results highlighted the need for increased understanding of global environmental sustainability challenges and the universality of creative processes in agriculture-based developing economies such as Zimbabwe. Implications for positive social change include implementation of sustainable development programs for business and sustainable agriculture research and outreach in developing economies. Universalizing global sustainable creative processes to African agriculture-based economies may help raise a large number of people's standards of living. |
