TOWARD AN ART CRITICISM FROM THE STANDPOINT OF HUMANISTIC ANTHROPOLOGY

Theory of the visual arts has floundered during the last generation. The definition of visual art has become exceedingly problematic and confusing. One consequent of this situation has been the alienation of much of contemporary visual art from the general public.; To the extent that anthropology has relied upon western art theory in its investigations, frustration has resulted. The focus in both cases has been on the art product. Therefore, a reversal of concerns is suggested. An art theory and criticism which begins with a basic concern for humanity and human activity which results in art products is needed.; Visual art is considered herein as an imaging activity of humanity. The activity may be described in reference to three spheres of imaging activity--the image maker, the image itself, and the social context.; A general survey of the art world and the anthropology of art evidences the cultural alienation of art in western civilization. The roots of this alienation are indicated in Eighteenth Century aesthetically oriented thought forms which are deteriorating and in need of revision.; Philosophical and anthropological concepts of human action versus essence, 'world-view', cognitively shaped behavior, as well as a personality model of identity and power suggest themselves as those central concepts of any forthcoming anthropological theory of art.; Implicit in this approach is an acceptance of cultural diversity and stylistic pluralism. Additional research is needed to clarify and refine the suggested concepts. Mutual benefits for art and anthropology are indicated as a result of such effort.