The feasibility of utilizing the object-oriented model for integrated product developmen

Problem. Historically, products have been developed utilizing the traditional, hierarchical structure of organization. Decisions flowed from the top down, with leadership vested in one person, isolated departments that rarely communicated, and project assignments that were completed sequentially, rather than concurrently. This resulted in poor customer satisfaction, inefficient use of time, and excessive cost of product development.;One new approach which may improve product development is the Object-Oriented Model (OOM). OOM provides a method of producing products (objects) such as computers that utilizes a multi-disciplined team approach, integrated concurrent development schedules, and attention to customer satisfaction.;The research was pursued in three phases: (1) The Object-Oriented Model (OOM) was described in terms of three main constructs: (a) leadership, (b) organizational structure, and (c) total quality strategy. (2) The object-oriented modeling approach was applied to developing a computer flight simulation facility for McDonnell Douglas Aerospace Corporation's (MDAC's) C-17 cargo aircraft. (3) A panel of six experts was surveyed with a follow-up interview. Also, sixty-two simulation specialists were surveyed to determine the feasibility of OOM as a product development strategy.;Methodology. A qualitative research design was selected for this study as it is appropriate for developing a model. A panel of experts and a group of MDAC specialists were used to answered specific questions to validate the feasibility of using OOM to develop a product. A combination of a survey and a follow-up personal interview approach was used with the panel of six experts; a purposeful sampling technique was used for the group of sixty-two MDAC simulation specialists.;Findings. The experts and specialists supported and validated the object-oriented modeling approach. The panel of experts perceived within an aerospace environment that: (1) Concurrent product development is more efficient than the traditional linear approach. (2) A multi-disciplined team approach is appropriate for product development. (3) A team approach like Object-Oriented Model (OOM) is effective because each person participates with responsibility and accountability throughout the project. (4) OOM establishes clear communications with customers and suppliers. (5) Product specification requirements are met more efficiently because the OOM provides a continual process of product refinement and quality improvement. (6) Teammates know more about the product because each team member represents all the required processes during a product's life-cycle.