| The purposes of this study were to examine the relationship between the use of promotional strategies and success in increasing or maintaining business course registrations; to study the effect of the use of these promotional strategies on the quality of programs for secondary business education; and to determine the extent and use of selected management techniques as a means of dealing with the consequences associated with declining enrollments.;Selected promotional strategies, standards for business education programs, and management techniques were identified in the literature review and used as the basis for development of the survey instrument designed exclusively for this study. The population consisted of secondary business education administrators in New York State with departments of 400 or more students.;Although only two of twenty-four promotional strategies under investigation in this study were shown to have a statistically significant relationship between their implementation and successful enrollment patterns, business educators expressed the viewpoint that their use, nonetheless, was an effective means to increasing course registrations within their departments.;The possibility that over emphasis on increasing course registrations could be detrimental to other aspects of business education programs was also considered in this study. The data show, however, that negative statements regarding the effect of promotional strategies on the quality of business education programs were rejected in almost every case they were presented to the respondents. With some exceptions, the respondents also supported the positive aspects associated with the use of promotional strategies in upgrading the quality of the program.;Researchers have identified long range planning and participatory activities as essential to ameliorating some of the consequences associated with declining enrollments. In this study those business educators who responded to inquiries pertaining the use of various management techniques, which involved planning and participatory activities, indicated that these techniques were infrequently implemented. However, in those instances where they were implemented, the respondents reported their use as being effective in dealing with some of the problems brought about by declining enrollments within their departments. |
