Perceptions and Purchase Intentions of Genetically Modified Foods by Commercial Food Buyer

Genetically modified(GM) foods are a controversial topic which include undercurrents of science, health, ethics, economics and more. Thousands of studies have reviewed the perceptions of consumers around the world and their purchasing habits pertaining to GM products. However, most study respondents represent little impact on food volume. These independent consumers purchase for their family and if they are concerned about GM issues, they may shop at specialty stores. However, when one eats outside of the home, they normally give up that option to decide the specific ingredients within the dish they choose to eat.;This study represents the views of high volume commercial food buyers, those who purchase for hotels, restaurants and other venues within the US. These multi million dollar buyers are responsible for purchasing the foods we eat outside of the home. The problem is that these buyers may be purchasing GM products without considering consumer demand preferences or health and safety concerns. The purpose of this qualitative case study was to examine the perceptions and actions of these commercial buyers and understand how and why they make decisions to purchase GM products.;This study highlights the sources of knowledge for these buyers, their perceptions of the future of GM products and their organizational policies towards GM products. Most buyers obtain their general food knowledge and GM specific knowledge from trusted suppliers, who risk a significant loss of business if they were to mislead the buyer. Buyers are split on their personal perceptions of the health and safety of GM products. None of the organizations employed separate policies for dealing with GM foods. Most of these food distribution entities remain fiercely market driven and safety focused. Understanding the motivations of these buyers could impact the future of food production and distribution as the acceptance of GM products either gain or wane in the future.