| Environmental crisis is a global problem that human beings face together.In terms of ecological environment protection,our government has made a series of major decisions to ensure the sustainable development of economy and ecology.The 19th National Congress of CPC has set a number of new targets for protecting the ecological environment,The Central Economic Work Conference listed peak carbon dioxide emissions and carbon neutrality as eight key tasks in 2021,requiring China to achieve peak carbon dioxide emissions by 2030 and carbon neutrality by 2060.China is the largest manufacturing country in the world.Manufacturing industry drives employment and is the engine and important pillar of national economic development.Its industrial "three wastes" are also the biggest factors that affect the environment.On the premise of ecological environment protection,realizing the sustainable development of manufacturing industry is an important issue facing China at present.According to a report by Pricewaterhouse Coopers,the average life span of Chinese manufacturing enterprises is only 11.1 years,and less than 45% of enterprises with more than 10 years,which shows that the survival rate of new manufacturing enterprises is low.In recent years,the added value of China's manufacturing industry as a proportion of GDP has a great downward pressure.Manufacturing new ventures are the continuous and new force of manufacturing development.Compared with mature enterprises,new ventures are "small" and "weak",and there are widespread problems such as resource constraints and low management standards.However,the implementation of environmental protection just needs to invest more resources in environmental protection.Or in terms of production management.Therefore,how to achieve win-win development of economy and environment of manufacturing new enterprises is a difficult point in the focus of sustainable development,which is of great strategic significance to China.Entrepreneurship and environmental sustainable development are not mutually exclusive.With the gradual improvement of consumers' awareness of environmental protection and the encouragement of government environmental protection policies,the pursuit of green economic growth is becoming a strategic business opportunity for enterprises to meet the needs of the environmental market.As a development mode that takes into account the ecological environment and economic benefits,green entrepreneurship has received extensive attention.Green entrepreneurship orientation is the embodiment of green strategy and the premise of green entrepreneurship.It aims at implementing environmental protection strategy in the process of production management by introducing environmental protection technologies,products and services,and pursuing potential opportunities that can not only generate economic benefits but also generate ecological and environmental benefits.In recent years,academic circles have produced some research results in the research of green entrepreneurship orientation.However,there are still some problems about green entrepreneurial orientation,such as unclear definition of concept,different dimension division and inconclusive relationship between green entrepreneurial orientation and new venture performance.The reason is that,on the one hand,the conclusions are different for different industries,different life cycle stages of different enterprises and different external environmental factors;On the other hand,the research on the internal mechanism of the impact of green entrepreneurial orientation on enterprise performance is insufficient.This paper is devoted to studying how to seize the opportunity of green entrepreneurship,realize the breakthrough of development,and explore a green development path for new manufacturing enterprises.The external environment changes bring risks as well as opportunities.It is the first driving factor to break the inherent pattern of the industry and the opportunity for the rapid development of small,medium and micro enterprises.Studying the development of new ventures,The contingency factors of environmental uncertainty need to be fully considered.Manufacturing industry is a mature industry,and the survival and development of new enterprises need to have certain advantages.Green entrepreneurship orientation can help new enterprises quickly seize green business opportunities and win the first opportunity.Based on this,under the premise of fully considering the contingency factors of environmental uncertainty,This paper probes into the intrinsic mechanism of green entrepreneurial orientation on the performance of manufacturing new ventures,and tries to solve the following problems: First,is the performance of manufacturing new ventures affected by green entrepreneurial orientation? Second,how does green entrepreneurship orientation promote the new venture performance?Thirdly,in the specific path that green entrepreneurship orientation affects the new venture performance,Are there any intermediary variables or adjustment variables?Based on contingency theory,entrepreneurial process theory,dynamic capability theory and resource-based theory,this study takes manufacturing new ventures established for eight years or less as the research object,takes environmental uncertainty as the regulating variable,introduces green dynamic capability and business model innovation as the intermediary variables to build an integrated research model,and puts forward research assumptions.Through empirical research,684 sample data are tested,and the intrinsic mechanism of green entrepreneurship orientation on the performance of manufacturing new ventures is analyzed,and probes into how to improve the performance of manufacturing new ventures through green entrepreneurship orientation,which enriches the theory of green entrepreneurship.First,by combing and reviewing the literature,The connotation and basic dimensions of five variables,namely,new venture performance,green entrepreneurial orientation,green dynamic capability,business model innovation and environmental uncertainty,are defined,and the interaction among these variables is deeply discussed.Secondly,a comprehensive model of the internal and external influence mechanism of green entrepreneurship orientation on the new venture performance is established and 41 hypotheses are put forward.Third,Through interviews and pre-research analysis,the scale used was revised and improved.Through collecting and sorting out questionnaires,the reliability,validity and homologous variance of samples were tested,and the hypothesis was empirically tested by regression analysis and Bootstrap.Fourthly,deeply analyze the research results,Get the theoretical and practical contribution and enlightenment of this study,and put forward the shortcomings of this study and constructive suggestions for future research.The research draws the following conclusions: First,green entrepreneurship orientation directly promotes the performance improvement of manufacturing new ventures.The three dimensions of green entrepreneurship orientation,such as green risk-taking,green initiative and green innovation,all significantly positively influence the new venture performance.Second,green entrepreneurship orientation indirectly promotes the performance improvement of manufacturing new ventures through green dynamic capabilities.Green entrepreneurial orientation and its three dimensions positively influence green dynamic capability.Green dynamic capability and its three dimensions have a significant positive impact on the new venture performance,and all of them play a partial intermediary role.Third,green entrepreneurship orientation indirectly promotes the new venture performance through business model innovation.Green entrepreneurship orientation and its three dimensions can effectively promote business model innovation.Business model innovation and its two dimensions can effectively promote the new venture performance,and both of them play a partial intermediary role.Fourthly,the green entrepreneurial orientation positively affects the performance of manufacturing new ventures,and there is a chain intermediary role of green dynamic capability and business model innovation.Fifthly,the contingency adjustment function of environmental uncertainty factors is tested.The dimension of environmental uncertainty and its environmental dynamics positively regulates the relationship between green entrepreneurial orientation and green dynamic capabilities;positively regulates the relationship between green entrepreneurial orientation and business model innovation;positively regulates the relationship between green dynamic capabilities and new venture performance;positively moderates the relationship between business model innovation and new venture performance.The environmental complexity dimension only positively moderates the relationship between green entrepreneurial orientation and green dynamic capabilities.Sixth,the mediating effect of moderation was examined.Environmental uncertainty has a positive moderating effect on the indirect relationship that green entrepreneurial orientation affects the performance of manufacturing new ventures through business model innovation,but does not moderate the indirect relationship that green entrepreneurial orientation affects the performance of manufacturing new ventures through green dynamic capabilities effect.To sum up,this study comprehensively considers the internal and external influence mechanism of manufacturing new ventures,builds an integrated research model of the relationship between green entrepreneurship orientation and new venture performance,deeply analyzes the direct and indirect influence of green entrepreneurship orientation on the performance of manufacturing new ventures,and focuses on the mechanism of its internal realization path under the contingency influence of external environment uncertainty.It has opened the "black box" for the development and transformation of "green entrepreneurship orientation-manufacturing new venture performance".This study is helpful to further enrich the theory of green entrepreneurship,and provide practical basis for new manufacturing enterprises to implement green strategy and improve enterprise performance. |
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