| Business model is a series of activities and logical structure that describe how an enterprise gains profits and remain competitiveness;it also refers to a conceptual tool that contains a set of components as well as the relationship among those components.Moreover,business model selection is the reselection and recombination of business model components.With the rapid development of economy and the accelerating of internationalization,enterprises are facing more intensive challenges and competition,there is no longer limited to the competition of products and services among enterprises;and it is evolved into the competition among business model of enterprises.Recently,many well-known enterprises have already started business model innovation to select the most suitable business model in order to gain competitive advantages over competitors and broaden the future development of enterprises.Therefore,the research on theories and method for selecting business model has great practical significance.At present,academic research on business model selection has caused a number of scholars’ attention,those scholars made considerable contributions within this academic field,many theories and methods for selecting business model are proposed.Previous studies have shown that on the one hand,scholars have paid close attention to the research of selecting business model for enterprise in the view of the value chain.More and more scholars realizes that the nature of business model is value creation(value chain innovation),and more and more domestic and oversea scholars have started to define business model in the view of value creation perspective.On the other hand,scholars paid close attention to the research of the innovation and combination of the business model components.Therefore,the research on selecting business model in the view of the value chain is an important research topic that worthy of further study.Considering the weaknesses of the existing research,this thesis makes a deep theoretical analysis and methodological research on method for selecting business model based on key components in the view of the value chain,the main research works are conducted as follows.First,the concept definition and the research framework of method for selecting business model based on key components in the view of value chain are proposed.Existing researches on business model selection are studied.The related concepts and theoretical basis are clarified;the problem of selecting business model based on key components in the view of value chain is generally described.Meanwhile,the decision problems involved in the process of selecting business model based on key components in the view of value chain can be extracted and classified.Therefore,this research can be carried out as the following:the method for identifying key components of business model selection in the view of value chain,the method for determining key component options of business model based on similar cases analysis,the method for revising and supplementing business model key components options,the method for generating and optimizing of business model candidate alternatives based on the combination of key component options are emphatically studied,according to the problems need to be resolved,the research framework and some explanations of the research framework are given,respectively.Second,the method for identifying key components of business model selection in the view of value chain is proposed.More specifically,first,according to the value chain theory,the related literatures on the research of business model components are retrieved and analyzed,comprehensively considering the business components identified by different scholars in different research,the method for screening business model components based on bibliometrics is proposed.On the basis of above,considering the actual situation that there might be slightly different wording for business model components in different research,and the meanings are more or less the same,the method for revising and supplementing business model components based on Delphi method is proposed,furthermore,considering the correlations among different business model components,the method for identifying key components of business model based on DEMATEL is proposed.Third,the method for determining key component options of business model based on similar cases analysis is proposed.More specifically,first,considering the differences of enterprises’internal and external environment,there might be different forms,according to the basic idea of CBR,considering the three types of information(clear symbol,clear number,fuzzy language)that might be involved in the real decision making situation with complex characteristics,first,the calculation method of objective weight based on information entropy and the calculation method of subjective weight based on group evaluation information are given,moreover,the subjective and objective weight information are aggregated,the weight value determination method of feature attribute is proposed by comprehensively considering the subjective and objective factors.On the basis of above,the method for calculating the similarity of the business model attribute and business model cases are given,furthermore,the similar historic cases of business model are extracted by setting the similarity threshold value,then the candidate alternative key component options of business model are determined.Fourth,the method for revising and supplementing key component options of business model based on group expert evaluation is proposed.More specifically,first,the tactics and principle for revising key component options of business model are given,and then with specific to the actual situation of target case in the real world,the method for determining the importance of key component options based on group expert evaluation,the key component options are revised.On the basis of above,the tactics and principle for supplementing key component options of business model are given.The key component options are supplemented by using brainstorming method.Therefore,the key component options of business model are determined.Fifth,the method for generating and optimizing of business model candidate alternatives based on the combination of key component options is proposed.More specifically,first,considering the situation that the determined key component options might not be compatible to each other,the method for determining the compatibility evaluations among key component options based on group expert evaluation is given.then,the generating rule of candidate alternative of business model based on the compatibility evaluations among key component options is given,the method for generating candidate alternative of business model selection based on the generating rule is proposed.Considering the correlations among various evaluation indexes,the method for determining the weights of business model evaluation indexes based on DEMATEL is proposed.Furthermore,considering the problem of business model selection concerned with a number of experts and various evaluation indexes,the traditional TOPSIS can be extended to group multi-criteria decision making,therefore,calculation method for selecting business model based on extended TOPSIS are given.Sixth,the method for selecting business model of KXF Co.based on key components in the view of value chain is given.More specifically,first,according to KXF Co.’s real-life problem of business model selection,the actual background and necessity of the company is illustrated,the problem for business model selection of KXF Co.is described.Then,according to the research findings of this paper,the business model key components and the key component options of KXF Co.are determined based on the actual condition,furthermore,revising and supplementing key component options of business model,the method for generating and optimizing of business model candidate alternatives is given,and the related analysis of calculating results is also given.The method for selecting business model based on key components in the view of the value chain can be applied to various industries to solve the problem of business model selection.The research work in this thesis provides a theoretical guidance framework and methodical and technical framework to the study of selecting the business model based on key components in the view of the value chain,and also lays a solid foundation to the extension and application of the related studies. |
