Competition Game And Strategy Selection Of Aerospace Components Market Under The Action Of The Access Mechanism

The aerospace industry is a strategic industry from the view of China,localization of aerospace electronic components is the key to realizing the self-control of China's aerospace industry.Systemic research of aerospace components market structure,competition and enterprise strategy under the effect of market access mechanism has certain theoretical value and practical significance to promote the healthy development of China's aerospace components industry and to implement Chinese space products independently controllable.Using the methods such as normative research,empirical research,qualitative analysis,quantitative analysis,literature analysis and game analysis,this dissertation researches systemically the market structure,competition and enterprise strategy of Chinese aerospace components on the basis of the nature of aerospace components market access mechanism.The main contents and innovation points of this dissertation are summarized as follows.Firstly,this dissertation clarifies the concept and connotation of market access for aerospace components,reveals the essence of non-market environment factors of aerospace components market access,and proves that the access mechanism has an important impact on the performance of aerospace components market through empirical study.Through normative analysis,this dissertation proposes that the aerospace components market access is an institutional arrangement to adjust the aerospace components market by the control of the demand and supply to overcome market mechanism failure in domestic aerospace components,and its essence is a non-market environmental factor that can determine the enterprise survival and development of the aerospace components.Through the empirical study based on the multi-level structural equation model,this dissertation proposes that the market access mechanism of aerospace components affects enterprises in two ways,market and non-market.The former contributs to the reconstruction of aerospace components' supply and demand mechanism,price mechanism and competition mechanism.The latter gives the components enterprises and their products the necessary legitimacy to survive and develop in the aerospace market.Secondly,this dissertation proposes the admittance concentration model of aerospace components market,judges that aerospace components market belongs to oligopoly structure,and puts forward the main competition problems according to the characteristics of its market structure and development trend.Aiming at the deficiency of conventional measurement base in the measurement of aerospace components market concentration,this dissertation proposes an access concentration model based on product varieties and specialty in optimized catalogue,which provides a new solution for measuring market concentration.The analysis based on market concentration,product differentiation and the barriers to entry indicates that China's aerospace components market generally belong to the oligopoly market structure.Through the characteristics and development trend of market structure of aerospace components in stages,the article points that there are two kinds of competition problems in this market: one is competition between domestic and foreign products,and the other is competition among domestic products.Thirdly,this dissertation reveals the market conditions and non-market conditions implied by the localization substitution proposition,and puts forward the enterprise strategies to deal with the difficulties of substitution and the main contradictions in the early stage of localization according of game analysis and case analysis.This dissertation points out that domestic manufacturers should take the initiative to adopt non-market strategies to promote the localization substitution of their products,instead of relying only on traditional market strategies.This dissertation points out that it is suitable for domestic manufacturers to combine skimming pricing with secondary price discrimination to alleviate the price contradiction between supply and demand in the initial stage of localization.Finally,this dissertation innovationally construct the market-entry game model of time learning curve and transformation cost effect,vertically differentiated game model of downward-compatible aerospace components,and lateral differentiation game model of aerospace components based on delivery schedule,and the finite and infinite repeated game theory is applied to the bidding game without reserve price.This dissertation puts forward specific aerospace components market entry strategies based on the differences between enterprises' own conditions and competitors' conditions,the pricing strategies to avoid vicious price competition for incumbents and new entrants respectively,and the feasible measures for the differentiation of aerospace components such as the product serialization strategy,the complementarity strategy,and the shelf production strategy.