| A coopetition network is a special type of corporate network,which is a product of the extension of social network research at the organizational level.Enterprises within the network cooperate to obtain more resources from the partnership,and compete with each other for market share,and this ki nd of enterprise network formed by both competition and cooperation among enterprises is a competition network.Due to the deepening of economic globalization and the further deepening of international division of labor,the coopetition network of enterprises previously confined to one country o r region gradually breaks through the boundaries of countries or regions and forms a global coopetition network.The coopetition network formed by the multilateral cooperation relationship between global automotive e nterprises is a typical global competitive network.With the continuous innovation of automobile-related technologies and the gradual decrease of global automobile sales growth,global automobile enterprises have deepened their awareness of cooperation wit h each other,seeking partners globally through strategic alliances,joint ventures,technical collaborations,trade associations and other formal or informal relationships,and competing for global market shares together.Therefore,this paper explores the global coopetition network form of auto companies in the context of global auto companies.Based on social network theory,coopetition theory,and resource dependence theory,this paper constructs a theoretical research model of global coopetition network positions(structural hole and central ity)and competitive aggressiveness(competitive action and competitive variety)affecting firm market performance,and also empirically tests specific models using two-stage least squares,the mediating effect method,and the two-layer moderating effect method.The specific findings of the study are as follows.First,the paper analyzes the mediating role of competitive aggressiveness on global competitive network location and market performance.The results show that coopetition network positions have a positive contribution to both competitive action and firm market performance.Competit ive action has a positive contribution to market performance.Competitive action mediates between competitive network positions and market performance.However,competitive network positions do not have a significant effect on competitive variety.There is an inverted U-shaped relationship between competitive variety and market performance.And competitive variety has no mediating role between coopetition network position and market performance.Although scholars have studied coopetition from a network perspective,most of them are limited to a national or regional context.This paper explores the global coopetition ne twork of firms from a global perspective,echoing the emp hasis on expanding the coopetition research context in existing studies.Therefore,t his paper introduces the competitive aggressiveness of firms and explores the role of competitive aggressiveness in the relationship between coopetition network positions and market performance,which is important to explore the mechanism underlying the relationship between coopetition network positions and market performance.Second,this paper analyzes the moderating effect of ego-network characteristics on the relationship between global coopetition network positions and market performance.The results show that structural hole and centrality in the coopetition network have positive interaction effects on market performance.Ego-network stability negatively regulates the interaction effects of structural hole and centrality on market performance.Ego-network density positively regulates the interaction effects of structural hole and centrality on market performance.The moderating effect of ego-network expansion on the relationship between the interaction terms of structural hole and centrality and market performance does not exist.While most pre vious studies on coopetition networks have focused only on overall network characteristic s or ego-network characteristics of firms,this paper develops the literature on the correlation between whole network and ego-network of firms by finding the interact ion between whole network characteristics and ego-network characteristics on market performance.Again,this paper analyzes the moderating role of ego-network characteristics on the relationship between firms’ competitive aggressiveness and market performance.The results show that ego-network stability has a positive moderating effect on the relationship between competitive action and market performance and the relationship between competitive variety and market performance.Ego-network density has a negative moderating effect on the relationship between competitive act ion and market performance and the relationship between competitive variety and market performance.The ego-network expansion has a negative moderating effect on the relationship between competitive action and market performance,but the moderating effect of ego-network expansion on the relationship between competitive variety and market performance does not exist.In a coopetition network,the more active a firm is in the market,the better it knows its competitors,and the more new resources it obtains,the more value it can create with this new knowledge and resources,thus improving its market performance.However,whether firms can benefit from constant competition depends largely on their direct partner relationships.Based on this,this paper innovatively proposes the moderating role of ego-network characteristics on the relationship between competitive aggressiveness and market performance,and the findings further enrich the contextual factors affecting the relationship between competitive aggressive ness and market performance.Finally,the paper analyzes the moderating role of home country trade network characteristics on the relationship between global coopetition network positions and market performance.The results show that home country trade network strength has a positive moderating effect on the relationship between firms’ coopetition network positions and market performance.Home country trade network heterogeneity and strength have a positive two-level moderating effect on the relationship between firms’ coopetition network positions and market performance.Home country trade network density and strength have a positive two-level moderating effect on the relationship between firms’ coopetition network positions and market performance.This paper explores the moderating effect of home country trade network characteristics on firms’ global coopetition network positions and market performance by introducing the trade network characteristics of the firm’s home country,which helps to develop relevant research with a deeper connection between the international status of the home country and the international status of the firm. |
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