| Pubicity is a kind of social activities that aims to spread the ideas and ideas of the party,or to influence people’s ideas and behaviors in the direction of individual or group.As the ruling party of Marxism,the publicity work of the Communist Party of China is always an important part of the party’s work,and also one of the key elements for the party to win the revolutionary victory.Since its establishment,the Communist Party of China has attached great importance to publicity work,and has made a lot of achievements and accumulated rich experience.During the war of liberation,with the liberation of a number of large and medium-sized cities,the Communist Party of China is faced with an arduous task that is to shift the focus of work from rural areas to cities,take over and successfully transform cities.Then,the publicity work after entering the city will become the key factor to determine whether the party can complete this task.During the war of liberation,the Communist Party of China has accumulated a lot of publicity work experience.Until the eve of Shanghai’s liberation,the Communist Party of China has always focused on strengthening the exploration of urban publicity work in the new liberated areas.At the same time,in order to meet the liberation of Shanghai,the party also stepped up to do a good job in the early stage of organization and preparation,which laid a good foundation for the Communist Party of China to successfully carry out various publicity work in Shanghai after liberation.On the political level,after the liberation of Shanghai,the Communist Party of China,centering on the publicity of the new people’s political power,publicized the great significance of Shanghai’s Liberation and helped the people to clarify the differences between the two regimes.At the same time,we should vigorously publicize the people’s Liberation Army,publicize the image of the people’s Liberation Army with typical cases,and mobilize the people of Shanghai to comfort the people’s Liberation Army.In addition,he also publicized the primary issue of the Revolution: "who is our enemy and who is our friend",including exposing the US imperialist conspiracy with the core of resisting the "white paper",opposing the blockade and bombing by the US and Chiang Kai Shek,and emphasizing the friendly and mutual aid relationship between China and the Soviet Union,so as to greatly strengthen the recognition and support of the people of all walks of life in Shanghai for the new regime.On the economic level,in order to restore the economy,protect the people’s livelihood and promote development,the Communist Party of China has stepped up publicity of various economic policies from various aspects and for different groups.The first is to make economic policies,unify the party’s ideology and prevent hostile damage;the second is to carry out publicity and mobilization focusing on solving labor disputes,so as to fully explain the party’s economic policies to both employers and employees,mobilize capitalists to resume production,and at the same time establish rules and regulations to strengthen publicity effect;the third is to carry out publicity and struggle in the implementation of economic movement to severely deter and crack down on hostility The bad forces have laid a solid foundation for the economic recovery and development of Shanghai and even the whole country.On the cultural level,the first is to "establish the publicity fortress of revolutionary culture",that is,to take over and transform the old publicity institutions,including reforming the old newspaper industry,concentrating on running party newspapers,establishing and operating people’s radio stations,rectifying the chaos of the industry,and guiding the publishing industry to a healthy road.The second is to protect the cause of education and carry out political and ideological education,including calling for the resumption of schools and classes,holding a wide range of educational meetings,announcing and explaining the party’s educational policies,promoting teaching reform and offering ideological and political education courses.The third is to give full play to the publicity role of literature and art,to get rid of the old and spread the new,to transform the old literature and art contents,to unite and encourage literary and art workers to carry out publicity and education work,to hold mass literary and artistic activities,to promote and popularize the new policy of literature and art,so as to make literature and art play a great role in educational democracy.On the social level,facing the complex social environment of old Shanghai,the Communist Party of China has taken strong and effective social publicity measures.First,we launched a publicity "decisive battle",and quickly mobilized the masses to cooperate with the campaign by issuing notices and notices to the Shanghai society,and resolutely eliminated the remaining forces of the reactionaries such as bandits,scattered soldiers and brave men.Second,we should publicize the "war of annihilation",formulate guidelines for publicity and mobilization for evacuating refugees,actively carry out evacuation publicity work,concentrate on receiving education,transform a large number of vagrants,and reduce the "consumption" population by categories.The third is to purify the social atmosphere,quickly carry out publicity and education on drug control and gambling prohibition,focus on the elimination of prostitution system,carry out publicity work for women groups,and thoroughly eradicate such ugly social phenomena as pornography,gambling and drugs.On the external level,since entering the city,the Shanghai military control commission has started to prepare and receive various kinds of foreign publicity agencies according to the requirements of the central government,formulate foreign publicity policies according to the situation of foreign institutions in Shanghai,and focus on publicizing the new policies to foreign institutions and personnel in Shanghai,and also publicize the new China and the Communist Party of China to the international community through radio and television stations and foreign-funded newspapers.After the liberation of Shanghai,the Communist Party of China launched a comprehensive publicity work covering all aspects of politics,economy,culture and society,and made great achievements.In a short period of time,it greatly changed the wrong and negative cognition of the Shanghai people to the Communist Party and the people’s Liberation Army before liberation,so that the new political power established by the Communist Party of China can quickly take a firm foothold in Shanghai and concentrate its efforts on opening up Take over,reform and construction.Of course,due to the tight time and heavy task,there were still some problems and limitations in the publicity work at that time.Generally speaking,the publicity work under the leadership of the party has important theoretical value and practical significance for the publicity and ideological work of the Communist Party of China in the new era after the liberation of Shanghai. |
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