Research On The Construction Of China's International Communication Capabilities From The Perspective Of Cultural Soft Powe

Cultural soft power is an important indicator to measure a country’s comprehensive national strength.The promotion of cultural soft power has become a core element of great power strategy.How to improve the soft power of Chinese culture has become a problem that needs to be considered and studied urgently.In the era of globalization,international communication capabilities are closely related to cultural soft power.The attraction and influence of culture depends on international communication,and the ability of international communication has become an important way to enhance cultural soft power.International communication capability means that national actors,based on their own comprehensive strength,take mass communication as the main body,and take ideology,culture and values as the main content,build international cultural identity through the use of various communication channels and platforms,and continuously expand the national culture in the country.The ability to influence in the international community.Enhancing international communication capabilities can help to enhance cultural soft power.However,the international communication pattern has been monopolized by Western countries for a long time.Although the vast number of emerging countries have played an important role in international communication,they cannot hide the international communication advantages of Western powers.Breaking the monopoly of international communication and enhancing international communication capabilities are the common aspirations of emerging countries.In the construction of international communication capacity,the construction of cultural content is the priority,and international communication must be supported by content;channel construction is the core,and international communication channels are the key link in the communication process;platform construction is the key,and the platform undertakes the infrastructure function of international communication.Therefore,the construction of international communication capacity is mainly reflected in the construction of content,channels and platforms.From the perspective of history,this study combines the knowledge of political science and communication and other disciplines,through the analysis of China’s international communication practice and the case of international communication capacity building in the United States,Britain,Japan and other countries,to demonstrate a historical,dynamic,and transcending traditional mediabased international Communication capacity building process.China’s international communication has rich practical experience,and in general,it focuses on the construction of cultural content,channels and platforms.During the Yan’an period,China(the Communist Party)enhanced its international communication capabilities through cultural construction,relying on various channels and platforms,especially with the help of other narratives.Before the reform and opening up,national leaders displayed China’s image on the international stage,established an international communication system,told Chinese stories for specific countries,and started the process of building international communication capabilities.After the reform and opening up,the international communication ability has been enhanced by carrying out cultural exchanges,improving the international communication system and telling the story of China’s development to the world.Since the 18 th National Congress of the Communist Party of China,China has further strengthened its international communication capabilities by playing an exemplary role as a leader,making international contributions and taking advantage of emerging channels.The United States,Britain,Japan and other countries have common successful experiences in international communication capacity building: they are all based on cultural construction to enrich the content of international communication;take media construction as the core to enhance international communication channels;take cultural platform construction as the key to enhance cultural value recognition.The difference is that whether it is the United States,the United Kingdom,or Japan,its cultural content,channels and platform construction are established according to the actual situation of the country.In 2017,China proposed to promote the building of international communication capacity and improve the country’s cultural soft power.The practice of China’s international communication and the successful experience of the United States,Britain and Japan in the construction of international communication capacity provide China with a reference experience for promoting international communication capacity.China’s promotion of international communication capacity building should be problem-oriented,combined with China’s practice,the experience of the United Kingdom,the United States and Japan,and its own situation,to strengthen the construction of various factors of international communication in a targeted manner,and promote the improvement of international communication capacity.