Research On The Formation Mechanism Of Publishing Enterprises’ Improvisation Capability And Its Influence On Performance

Based on the background of the new round of scientific and technological revolution,industrial transformation and normalized prevention and control of Corona Virus Disease 2019,the theoretical research of improvisation capability has become the forefront issue of academic attention in recent years.The existing research objects of improvisation capability are mostly around manufacturing enterprises and high-tech enterprises,while publishing enterprises have the dual attributes of ideology and market,so there are relatively few studies on improvisation capability of publishing enterprises,especially the attention to ideological control ability is rare.The core issue of "the formation mechanism of publishing enterprises’ improvisation capability and its influence on performance" has not been systematically and effectively studied.This academic dissertation focus on the theme---"publishing enterprises improvisation capability formation mechanism and its effect on the performance of research",and will advance the research according to the theoretical framework "literature review,exploratory case study,construction of theoretical framework,research hypothesis,quantitative empirical research,conclusion and enlightenment" thus completing three sub-research: Firstly,based on exploratory case studies,a theoretical model of "organizational learning,corporate entrepreneurship and improvisation capability" is constructed.The second is to explore the causes of improvisation capability of publishing enterprises based on organizational learning.The third is to explore the consequences of improvisation capability based on organizational flexibility.The academic dissertation draws the following conclusions:Firstly,imitative learning and practical learning in publishing enterprises generate improvisation capability with immediate and creative characteristics through the role of corporate entrepreneurship.In the exploratory case study,this study investigated the dynamic evolution process of multi-dimensional improvisation capability in operational ability(zerolevel ability),dynamic ability(first level ability)and learning mechanism(second level ability).The case results show that organizational learning is the influencing factor of improvisation capability,which can help publishing enterprises adapt to environmental changes.Corporate entrepreneurship plays a positive role in the relationship between organizational learning and improvisation capability,and the interaction between organizational learning and corporate entrepreneurship promotes improvisation capability.Secondly,both imitative learning and practical learning of publishing enterprises have a positive impact on improvisation capability,corporate entrepreneurship has a partial mediating effect,and institutional capital has a partial regulating effect.Based on the sample data of 399 publishing companies,the empirical test shows that both imitative learning and practical learning have positive effects on improvisation capability.Corporate entrepreneurship has a mediating effect between imitative learning and creativity,and it also has a mediating effect between practical learning and creativity.Institutional capital has a moderating effect between practical learning and immediacy.Thirdly,improvisation capability has a significant positive impact on publishing enterprise performance,organizational flexibility has a partial mediating effect,and inclusive leadership has a partial moderating effect.The empirical test based on the sample data of 345 publishing companies shows that both immediacy and creativity of improvisation have significant positive effects on corporate performance.The technical and cultural dimensions of organizational flexibility have partial mediating effect,while the structural dimension has no mediating effect.The effectiveness and accessibility dimensions of inclusive leadership have partial moderating effects,while the openness dimension has no moderating effects.The innovations of this academic dissertation are as follows:Firstly,it explores the dynamic characteristics of ideological attributes in the field of publishing enterprise management,and tries to investigate the ideological control ability in the three-level construct of improvisation capability.Through the case study,it is found that the improvement of ideological control ability of publishing enterprises has gone through three stages,including "internal publicity" as the main and "external publicity" as the supplementary;Pay equal attention to"internal publicity" and "external publicity";The connotation of "internal publicity"and "external publicity" should be upgraded from "going out" to "going in".In the questionnaire and the empirical analysis,publishing enterprise with ideological attributes are selected as the research object,in the immediate dimension of improvisation ability,the formal institutional capital dimension of institutional capital and the non-financial performance dimension of enterprise performance,the mature scale and the actual situation of the ideological attributes of publishing enterprises are integrated;and the relevant measurement items are adapted,adding the measurement items reflecting adhere to marxist guiding status in the field of ideology of the basic system,to strengthen CPC,s overall leadership of ideological work,holding the dominanct power,management power and discourse power in the field of ideology,deepening the implementation of ideological work responsibility system,preventing risks of ideology,making the people the central focus of the development,presenting compelling China stories,promoting the core socialist values" and other topics.The above conclusion is devoted to telling "the context story of Chinese publishing management" by "Chinese Discourse",which echoes the mission and task of constructing the discipline system,academic system and discourse system of publishing management with Chinese characteristics.Secondly,the academic dissertation uncovers the "black box" of the mechanism that publishing enterprises generate improvisation capability through organizational learning,and tries to explore the dynamic evolution process of multi-dimensional improvisation capability.The case study illustrates the three levels of ability structure,the connotation of the operating capacity(zero level),dynamic capability(first level)and learning mechanism(second level)were analyzed.Through the empirical research,itshows that corporate entrepreneurship plays partial mediating effect between organizational learning and improvisation capability.Thirdly,the academic dissertation uncovers the mechanism "black box" of the influence of improvisation capability on publishing enterprises performance,trying to solve the "dilemma paradox" that no transformation is "waiting for death",but transformation is also "seeking death".This academic dissertation takes an interdisciplinary perspective,giving full play to the multidisciplinary advantages of publishing management,organizational behavior,marketing,and modifies the measurement items in combination with ideological attributes when measuring the non-financial performance of publishing enterprises.The empirical results show that organizational flexibility has a partial mediating effect,which further expands the research boundary of improvisation capability,and has certain theoretical guiding significance for traditional publishing enterprises to explore the digital transformation and upgrading under the background of all-media based on their own characteristics and advantages,and move towards a new road of in-depth publishing integration and development.Fourthly,the case study method and empirical analysis method are systematically combined to try to build a multivariable integration theory model related to improvisation capability.This study integrates multiple variables into a theoretical model to form a complete logical chain,and empirically analyzes the mediating effects of corporate entrepreneurship,organizational flexibility,the moderating effects of institutional capital and inclusive leadership.The structure layout of "case study + theoretical sublimation",as well as the method of combining qualitative research and empirical research,has a certain novelty,ensures the reliability and validity of the research results,and has certain demonstration and promotion value in research practice.The management implications of this academic dissertation are as follows:Administrators can usethe multidimensional improvisation capability theoryto improve the improvisation capability separately from the aspects of operating capacity(zero level),dynamic capability(first level)and learning mechanism(second level),andby implementing the total cost leading strategy and weakening the bargaining power of the author and the reader,constantly improve the operation efficiency and quality of enterprise;By implementing the differentiation strategy,resolve the threat of potential entrants and substitutes,focus on the brand positioning of enterprises,explore distinctivedevelopment paths that give full play to the longboard effect;By implementing the strategy of specialization,cope with the competition of existing peers,and strive to create popular bestsellers and long-selling books through mechanism innovation,so as to realize the unity of social and economic benefits of publishing enterprises.In terms of improving enterprise performance,the government should play the guiding role of institutional capital to activate the improvisation capability through innovation and entrepreneurship.Enterprises should carry forward entrepreneurial spirit and improve improvisation capability by flexible organization;Administrators should cultivate an inclusive leadership style and promote the improvisation capability by endogenous motivation.