Study On The Choice And Stability Of Cooperation Contract Of Aquatic Vegetable Industry In My Country

As a superior agricultural product with obvious regional characteristics in my country,aquatic vegetables have grown rapidly in industrial scale,forming aquatic vegetable industrial belts in the Yangtze River,Pearl River,and Yellow River basins.The aquatic vegetable consumption market has also been expanding,forming a pattern of regional production and national consumption.It has played an important role in ensuring the effective supply of "vegetable basket" products,promoting farmers’ employment and income,improving agricultural efficiency,and improving the rural environment.At present,consumers’ demand for vegetables has undergone significant changes.Consumption is developing towards high-end and individualization.Consumers expect safer,more convenient,high-quality,and characteristic vegetables.However,special vegetables such as aquatic vegetables are still mainly produced by small farmers,and farmers cannot meet the changes in consumer demand.Meeting market demands requires more diverse products,more precise quality control and technological advancement.Therefore,it is more important to strengthen cooperation among primary producers,manufacturers/processors and retailers.In order to solve the contradiction between supply and demand imbalance and the contradiction between small-scale production of farmers and the big market,governments at all levels encourage leading agricultural enterprises,cooperatives,and wholesale markets to establish diversified cooperation contracts with farmers.However,companies and farmers are mainly in the form of implicit contracts such as market transactions and relationship contracts.Why are the aquatic vegetable industry cooperation contracts based on implicit contracts?How do companies and farmers choose the form of cooperation contract?How effective is the implementation of different types of cooperation contracts?How to improve the stability of cooperation contracts to promote coordination among producers,retailers,and processors?The resolution of the above problems is of great significance to improve the quality of aquatic vegetable products,promote the development of high-quality industries,promote sustained and stable income growth of farmers,and solve the current imbalance between supply and demand in my country’s agricultural product market,and the contradiction between small production and large markets.Based on this,this article focuses on the choice and stability of cooperation contracts in the aquatic vegetable industry,and engages in research on the stability mechanism of cooperation contracts in the system of pre-governance and post-governance.It analyzes the evolution process of aquatic vegetable cooperation contract from the time dimension,and builds the external and internal power mechanism of the cooperation contract evolution on the basis of transaction cost theory and supply chain management theory.It is believed that the evolution of aquatic vegetable cooperation contract is driven by external factors such as intensified market competition,changes in consumer demand,and technological changes.The company and farmers pursue economies of scale,save transaction costs,avoid risks,and increase cooperation returns under the division of labor.Define and compare and analyze the aquatic vegetable cooperation contract.The aquatic vegetable industry cooperation contract includes pure commodity transactions,as well as the exchange of services,technology,knowledge,and production factors.In this paper,cooperation contracts are divided into market transactions,order contracts,relationship contracts,and share cooperation.Market transactions and relationship contracts are classified as implicit contracts,and order contracts and share cooperation are classified as explicit contracts.Explicit contracts play a significant role in improving product quality and reducing production and consumption risks.However,both explicit and implicit contracts are not stable,especially the order contract.A stable contract has a significant role in improving product quality and increasing product value-added space.Continue to analyze the reasons for the insufficient stability of the cooperation contract.The first part is to study how to establish a cooperation contract suitable for the characteristics of the company and farmers,and the second part is to study which factors can improve the stability of the cooperation contract.Based on the qualitative analysis of aquatic vegetable cooperation contracts,a mathematical model of company transaction characteristics,relationship characteristics,and cooperation contract selection is constructed;an empirical model of farmer household characteristics and cooperation contracts;a structure of specific investment,social networks and the stability of cooperation contracts equation.Through two empirical studies and multi-case analysis methods,it answered why the aquatic vegetable cooperation contract is mainly implicit,what is the behavior mechanism of the company choosing the cooperation contract,what type of cooperation contract is suitable for which characteristics of farmers,and how to improve aquatic vegetable cooperation The issue of contract stability.Companies are in a dominant position in the choice of cooperation contracts,and farmers generally accept or reject them passively.The higher the degree of specialization,the larger the scale and the stronger the sense of trustworthiness,the higher the probability of participating in the explicit contract.With the increase in risk appetite,small farmers are more likely to participate in market transactions,and large professional households are more likely to participate in explicit contracts such as order contracts and share cooperation.Small farmers have insufficient motivation to participate in explicit contracts due to small risk losses.In order to save transaction costs,the company chooses to cooperate with large professional farmers.However,the production of aquatic vegetables in my country is still dominated by small farmers,so the implicit contract participation rate is higher.In addition,the company chooses the form of cooperation contract with the lowest transaction cost under specific transaction characteristics,relationship characteristics,and product characteristics.When the company is in a monopolistic position or the environmental uncertainty is extremely low,the company will still choose market transactions even if it has made a large amount of dedicated investment.In the process of changing the market structure from perfect competition to imperfect competition,cooperation contracts will change from market transactions to explicit contracts such as order contracts and share cooperation.How to improve the stability of aquatic vegetable cooperation contract?In view of the application of social networks in the circulation of aquatic vegetables in recent years,and the important influence of social relations on the cooperation contract.Under the framework of transaction cost theory and social embedding theory,a structural equation for the stability of specific investment,social networks and cooperation contracts is constructed.It proves that the larger the scale and density of social resources,the greater the amount of information that the subject obtains and the faster the information dissemination.The subject at the center of the social network is more concerned about its own reputation value,thereby restricting its business behavior and enhancing the stability of the cooperation contract.In addition,through the provision of production materials,production services,technical services,information services,knowledge services and other cooperation content to farmers in the aquatic vegetable industry,the company can improve the trust relationship between the company and farmers,and the improvement of the trust relationship further improves the stability of the cooperation contract.The more social resources that farmers with a high specific investment amount can obtain,the easier it is to form a resource-complementary relationship with the company,and the faster the cooperation income will increase,thereby enhancing the stability of the cooperation contract.In general,the main conclusions of this paper are as follows:(1)The evolution of the aquatic vegetable cooperation contract is the result of the two parties’ pursuit of higher cooperation benefits.Market competition,consumer demand,and technological change are external driving forces.(2)The company is in a dominant position in the selection of cooperation contracts,and farmers are passive.The logic of the company’s choice of cooperation contract is to choose the form of cooperation contract with the lowest transaction cost and the least risk loss under specific transaction characteristics,relationship characteristics and product characteristics.(3)Homogeneous bulk products are difficult to reach a stable state through explicit contracts,and personalized specialty products can easily reach a stable state through explicit contracts.(4)A stable cooperation contract can improve product quality and product added value,and promote the high-quality development of the industry.(5)The prerequisite for the stability of the aquatic vegetable cooperation contract is that the resources are complementary and the two parties have equal negotiating positions.(6)Expanding the content of cooperation,increasing specific investment,and making full use of social networks can improve the stability of the cooperation contract between aquatic vegetable companies and farmers.The innovations of this article are as follows:(1)Compared with the previous research on the participation of a certain business entity in a certain form of cooperation contract,this research has been expanded and deepened in terms of content.This article is aimed at different business entities and different forms of cooperation contracts in the same industry,covering multiple dimensions and levels,and has a certain degree of innovation.From a dynamic point of view,it analyzes the evolution process of cooperation contracts in the time dimension;from a static point of view,it analyzes the operating status and implementation effects of different cooperation contracts horizontally.(2)Previous research mainly focused on the influence of asset specificity on the choice of cooperative contract form.There are not many domestic related studies on agricultural products with high uncertainty and high product specificity such as aquatic vegetables,especially empirical studies.This paper incorporates asset specificity,uncertainty,and relationship characteristics into the same research framework,which is innovative.(3)Analyze the stability mechanism of the cooperation contract in the case of the widespread use of online social media.Introduce social network theory on the basis of transaction cost theory to study the influence path of the density and scale of social network usage on the stability of cooperation contract.