Study On Creation Of Distribution Model Of Fertilizer Enterprise On The Basis Of Customers' Value

The marketing channel is one of the main factor of the market marketing 4 Ps mix, have critic influence function to the marketing decision of the enterprise. And the channel decision of a company have more long-last restriction than channel member for the producer. Just because of the process of the channel build up is slowly, the not easy change after establishment, and enterprise as to it's hard control, the research concerning channel seem to be extremely important. Develops agriculture production and the exaltation farmer income by has to be had a flourishing agriculture to prop up, Fertilizer is the important original material that maintains the agriculture production. In the situation of restructure standard market economy order, stroke to sell counterfeit false and inferior fertilizer at present, creative service management method, investigate the agriculture technique service with turn the new path that the fertilizer marketing combine, not only is the important contents that expands the village market, but also the standard market marketing, the protection farmer benefits, put the substance technique and the knowledge technique together organic combine, promote the agriculture produce toward superior quality, efficiently, ecosystem, safe direction development, arouse thousand ten thousand doors fanners to follow industry to turn the development road, the importance measure that increases the fanner income.This paper from the circulating condition of fertilizer enterprise to start, divided fertilizer circulationg system into five stages. analyzed the main model of fertilizer distribution channel in our country at present. point out that fertilizer distribute channel model have some problem, for example, the efficiency of sell channel is not famous , channel cost keeps on ascension , the control degree of channel is non efficiency , cooperation and credit is low among channel member, and conflict is much, and so on. I analyzed that necessary of fertilizer distribution channel creative based on it. Mixed the customer deliver value theories and customer value process theories, put forward the target of fertilizer distribution channel creative from customer perspective. According to substance and technique condition of fertilizer enterprise distribution at present, Innovated two kinds of retail modes of fertilizer distribution: flexible integrative mode and direct marketing mode, By related to concrete case example of ChuHong company, analysis and usage direct marketing model.