On Exploring And Analyzing The Role Which Book Design Has Played In The Book Market

As a very important carrier for people to express ideas, diffuse knowledge and transmit information, the book design seems of great importance. As the development of market economy in China, the commercial attribute of books becomes emerging. The quality of book design not only concerns the taste of the book and the reputation of the publishing house, but also affects the sales of books directly. No matter on which steps as choosing topics, planning, design and execution, the designers should always attach great importance to the orientation of book in the market and be acquainted with the demands and taste of readers from diverse levels. The designers are supposed to listen attentively to the opinions of readers and publishers in order to make the orientation of book design more exactly. Outstanding book design should appropriately embodies the combination of content and form organically, which is an unification of beauty from content and form. Therefore, as a book designer, he should try to acquire knowledge of politics, history, literature, technology and some other subjects besides the knowledge of his own major. Only by understanding the related knowledge concerning material and printing of his own calling, can the book designer build an ideal bridge among writers, editors and readers.