Research Of Popularity Of Youth Subculture Fashion-a Case Study Of Xinwei Magazine

This study researches the influences of Japanese women fashion magazine and Japanese fashion style to their readers'life style in China. There is high loyalty of their readers about Japanese women fashion magazine and Japanese fashion style. This works takes xinwei magazine for case study to analyze the xinwei style of Japanese fashion style. From overview of broadcasting of xinwei magazine, factor and background of xinwei style's produce , cultural origins of xinwei style, prototype characteristics of design, cognitive aspects of Japanese fashion style, localization design applications of xinwei style, this study researches the influences of xinwei style to Chinese popular fashion culture, ready-to-wear design, garment consumer market, and the evolvement trend of localization design of xinwei style in China. Finally, in chapter six, the author manages to give an example by adopting the main point of this essay.