Analysis On The Current Situation And Development Of Men 's Cleansing Products Packaging

Men are always in our traditional dictionaries "Hummer" and "cowboy" synonymous with "beauty" and "skin care" seems to be irrelevant. With the progress and development of the times, in the fast-growing international cosmetics market,"male beauty" had begun to occupy half of traditional female cosmetics market shocks. More and more men began to pay attention to their image and begin to seek more beauty in the market and overall packaging of services. From the haircut, facial skin care to dress everywhere pursued and external details of personality and their own packaging style of progress, as well as all kinds of men’s products, especially men’s skin care products on the market market development has laid a solid foundation. According to the commercial intelligence networks in estimates for2013search index shows first half of men’s cosmetics in China over the past year, Chinese men are using the Internet to search index for the42.3%of men’s cosmetics and clothing, while men’s skin care products the search index is as high as18.7%, Internet users search for men’s skincare products daily50,154times. It just goes to show the progress of society, starting men’s awareness of the self image packaging enhancements as a blowout. More and more men began to pay attention to their image of the shape, they began to focus more on external resources for men’s own packaging and contrast, it also shows that men in this original beauty market beauty products belonging to "minor" category,started by the majority of men consumers with concerns.