Research On Service Quality Improvement And Function Allocation In Expressway Service Area

The development level of the freeway service area directly determines the quality of freeway service.Since most of our existing freeway service area lacking modern management concepts in daily operationmanagement, the problems in operation management of freeway service area is prominent day by day anddifficult to adapt both the rapid development of country’s economy and people’s increasing level inmaterial and culture. How to improve the service quality of service area, satisfy people’s service demandand increase the economic benefit of service area is an issue for service area manager to be solved.Objectively analysis on theoretical system is the basic premise to establish a reasonable strategy. Thispaper relying on investigation results in some service area. The paper made comprehensive analysis onexternal environment of service area by political and legal, economy, society and culture, scientific andtechnology, industry. Moreover, the paper also made analysis on internal environment by organizationmanagement system, financial resources, material resources, human resources, human resources and cultureof service area. All of this lay a necessary foundation of the choice about freeway service area developmentstrategy.Base on external and internal analysis of service area, using SWOT analysis method enumeratesstrength, weakness, opportunity, threat of service area’s development. Then the recent and mid-long termdirection and target of service area development strategy are provided by constructing service area SWOTanalysis matrix. The recent strategy chose rapid increasing strategy, service area should centralizeadvantage to develop the core business, grasp different kind opportunity, optimized business structure tobroaden growth point, cultivating talents to optimize human resource, build service area culture. Themid-long term should take different kinds of management and stable strategy. To improve competitiveability service area should establish its own brand, change manage pattern, finish building service areaculture, doing best to build resource-saving type service area to make sure that the service area coulddevelop healthy, steadily and sustainable.Freeway function is divided into two parts, one is the conventional, and the other is unconventionalfunctional facilities. Based on detailed investigation of the service area, this paper analyzes thedevelopment measures of freeway function.Function is the most important part of freeway service area development strategy. So the paper makesthe systematic study of service area functional configuration and function extension. The functionextension study consists of the logistics、passenger transit and travel.