Study On Product Orientation Of Tourist Attraction Planning

With the booming development of the tourism, tourist planning becomes more and more important. Tourist attraction plays an instructive role in tourist system. It's its personal status, to visitor attraction range size that comes to a decision directly the strong or weak that a region travel competition ability. So, the planning of tourist attraction seems to be particularly importance.Owing to this, this paper, taking Yi-Hai Site as an example, focuses on building a pattern of tourist attraction planning. In addition to foreword and conclusion, the main contents in full text are as follows:Part one, summarize of tourist attraction planning. Firstly, clearly definite the concept of tourist attraction, discuss the importance of tourist attraction planning. Then, it reviews on the course and progress of tourism planning, point out the suitable pattern for tourist attraction planning.Part two, establish product orientation of tourist attraction planning. Product orientation bases on the modern product system. The modern product system be constituted by three level of structures, the core layer -tourist attraction, the basic layer 梩ourist item, the propping layer梩he tourist marketing strategy the tourist foundation facilities and the tourist service facilities. Basing on the analysis of tourist resources and market, firstly it plans the core layer and the basic layer. Then, it plans the propping layer. Finally it analysis the economy society and environmental influence. This is the pattern for product orientation of tourist attraction planning.Part three, offers a carefully selected case study.