The Research On Metaphorical Approach To Product Design

Products are made to meet people's needs, and commodity is used in profit exchanges between consumers and ventures. With the constant development of economics and society, people's needs have been gradually refined; their expectation of products has also been heightened. Ventures' endless pursuit for profit and the incandesced market competition necessarily leads them to set a higher criterion for commodity, which is the key to profit. Because of the variation of consumers' needs and fierce market competition, decision makers in ventures and industrial designers are required for a higher ability.Under this circumstance, what designers lack when designing is their macroscopic view from the economics strategy's angel? What we emphasized on are innovations and design aesthetics, market economics as the crucial outside drive for industrial design, however, is easily overlooked. Therefore, we are inclined to analyze from a comparatively microscopic angle, meanwhile making mistakes when transforming design into real value. Based on this background, I bring out the concept of product design differentiation in companies' competition. This concept is on the basis of research of economics, combined with design aesthetics, investigates the differentiation phenomenon in modern ventures' competition, thus avoiding economics' arrogance and product design's partial opinions, the former analyzes ventures' competition only from a macroscopic standpoint, while the latter only from a microscopic standpoint. Setting up a comprehensive standpoint makes us objectively.View the differentiation phenomenon in competition from a general angle, and learn a better method of perceiving, then constructing product-perceiving model based on economics. We develop new design criterion from this perceiving model, using it supervising our practice, building successful product identities. This article also claims that we face the trend of our consuming society, envisaging the economics nature of economics activities. This thesis researches design from the commodity's angle, raising the win-win principle, which meets the needs of several sides, using it to investigate the inevitability of differentiation, the realization of its nature, and its Appliance, investigating its positions, features and meanings in different social relationships, thus forming a fully understanding of the nature of differentiation. Finally, I use a phenomenon case in market economics, a strategic case and one of my cased to approve this model analysis and design criterion.