A Study On Sustainable Development Of Public Comprehensive Hospitals

Along with the opening up of the medical service market and the in-depth reforming of medical and health sector, competition is becoming increasingly fierce. The core competitiveness is the driving force for sustainable development of the hospital. Only when the hospital rapidly enhances its core competitiveness can it survive and develop in such a fierce competition and under such a sustainable in-depth reform.This paper is divided into four chapters. Chapter One introduces the basic research background, research significance, research method and research thinking. Chapter Two is devoted to a documentary research on the connotation and denotation of the core competitiveness, including its concept, character, method of analysis and cultivation, as well as the connotation and particularities of the hospital's core competitiveness and the hospital's value chain analysis. Based on the theoretical research of core competitiveness, the paper uses such methods as questionnaires, interviews, data collection and so on to investigate the development environment of A Hospital, concentrating on how to develop and maintain sustainable competitive advantage in the market competition. In Chapter Three, the author uses models like the five-force model and the value chain model to analyze and put in order A Hospital's macro environment, medical industry situation and competition. On this basis, the author analyzes, evaluates and studies A Hospital's present core competitiveness and competitive advantages. Models like SWOT and nine-grid model are used to justify "technology - management - culture" as the development orientation for A Hospital's core competitiveness. In Chapter Four, measures and suggestions are put forward for fostering the core competitiveness of A Hospital, including renewing technology, building scientific human resources management model, training hospital leaders, innovating management and enhancing cultural cohesion. The research of this paper enriches the applications of core competitiveness theory, with which an effective study has been carried out on China's hospital management. It is not only valuable to the development of A Hospital, but can also be learned by hospitals of all levels, especially large-scale public comprehensive hospitals.