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An Empirical Study On Customer Satisfaction Assessment Of Pediatric Inpatient

Posted on:2010-01-30Degree:MasterType:Thesis
Country:ChinaCandidate:H S ZhengFull Text:PDF
GTID:2144360275455690Subject:Business management
Abstract/Summary:PDF Full Text Request
customer satisfaction has already become a vital topic to many scholars all over the world. in the service area,survival and development pressure force more and more enterprises to put customer satisfaction as their competition strategies.This thesis was started with the overview the study of Service Quality,Customer Satisfaction and Customer Loyalty,which will be used in the model building.Then the survey on the pass research was showed,the Customer Satisfaction Assessment Model was established based on Pediatric,and the hypothesis mutual effect and relationship of each variable were also proposed.The thesis also explained the how the modeling variables comes.And the questionnaire design and its content were described based on the paper.Then the text makes a synopsis elucidation on the data analysis method of this study.212valid questionnaires were collected within two weeks.After collecting the questionnaires,programming was used to transfer the original data into the SPSS analysis data.The data was tested so that it can meet the needs of validity and reliability.Exploratory Factor Analysis and Confirmatory Factor Analysis(CFA) were used to test the Service Quality Modeling,and Amos software was used to verify the mutual effect between Service Quality,Secondly Factors,Customer Satisfaction and Customer Loyalty.The study shows that the model performs well on explaining that how the service variables contribute to the Customer Loyalty.Meanwhile,the limitation of this thesis and follow-up research were discussed in the end of this paper.
Keywords/Search Tags:Pediatric, Service Quality, Customer Satisfaction, Factor Analysis
PDF Full Text Request
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