Research Of The Competitive Strategy For Medical Examination Centre Of First Affiliated Hospital, Guangzhou Tcm University

The medical cost is growing as economic growing and medical innovation of China going. Health examination and health management were born as a tool to reduce cost. Health examination centre grew fast under the operation of private companies. The state owned hospital followed the way of private company and entered the health management market. But their performances were poor, and they fell behind the private companies and had to face a lot of problems.Taking a 3A state owned hospital health examination centre as a typical case, under PEST analysis, Porter five forces analysis and SWOT analysis, I evaluated its performances and study its strategic management. According to the evaluation, I considered the differentiation strategy would build its competitive advantages and improve the service quality. The case study can be a reference material to hospital strategy management and health examination management.