The Analysis Of Language And Culture Of Kaifeng's Dish Names

The language form is many and varied; the dish name is an important kind of language form. Dish name of Kaifeng has the obvious region culture brand mark. The dish name of Kaifeng and the Kaifeng geography survey have the close relationship. The dish name of Kaifeng had reflected the Kaifeng deep diet culture history and the development. It's just the deep culture and long history mode so many kinds of dish name. The dish names of Kaifeng have many rhetorical devices. With these rhetorical devices ,it is easy for many people to understand,remember and identify different dish names. It also can stimulate many customers'purchase desires. But the good rhetoric effect has the quite vital role in this process. Promulgating rhetorical device and rhetoric expression effect which the Kaifeng dish names have used is advantageous in the promotion of Kaifeng dish name'standardization and the rationalization. The name of dish of Kaifeng can be divided into the realistical name and abstractive name, according to the naming artistic technique. The realistical name of the dish presents the plain characteristic while the abstractive name is in the help of association and imagination in means and uses the rhetorical devices to beautify the cooked food, such as metonymy, analogy, and symbol. Because of the use of this rhetorical device, the name of dish often shows different stylistics, either elegant plain or jokily humorous. It is difficult to tell the raw material and its taste from the name but it can attract the consumer at once and make them feel"touch the cord". The abstractive names of the dish make the consumer associate and then get the meaning of the name. There is a profound link between the name of Kaifeng dish and our county's traditional culture. The name of Kaifeng dish manifests the spirit cord of the traditional culture. Our country's traditional culture seems a deep-rooted and flourishing towering tree, while the diet culture is its branches and leaves that derives the rich nutrition from the traditional culture. The name of Kaifeng dish performs the connotation of the rich diet culture which in return reflects our country's traditional culture. Therefore, we may say the name of Kaifeng dish contains profound traditional culture. The dish named after the taste shows the philosophy of Wu Xing (co-exist and conflict) and Yin Yang (increase and decrease), namely, the name of Kaifeng dish and the Wu Xing and Yin Yang have the important inner link. The diet culture of Kaifeng pursues"the original form, original things, raw juice, original taste"which was influenced by Taoism–nature and light .It is another character of the name of Kaifeng dish to pursue that the color is nice ,savor fantastic, taste good. This gets the influences from the Confucionists'aesthetics thought to fine food. Meanwhile the name of Kaifeng dish also reflects the trace of our country's primitive myth. The myth was the ancient people's understanding to nature and social phenomenon and also the complicate production of the human social and psychological life. As an old social culture phenomenon, the primitive myth has always affected people's daily life and thus the diet culture which carried on in this atmosphere would be definitely influenced. The influence of primitive myth to the name of Kaifeng dish especially display to name the raw material of the dragon, phoenix, and unicorn. The glossary constitution of the name of Kaifeng dish has certain characteristics. This thesis makes an extending analysis on the lexical structure of the names of Kaifeng dishes in order to reveal the features of common vocabularies about Kaifeng dishes. Names of Kaifeng dishes can be made up by terms about raw materials, flavors, cuisine words, numbers, place names, people's names, colors, and terms about implements. Having been used as the names of Kaifeng dishes, these terms form a fixed integration and become new language signs especially refer to some Kaifeng dishes. The naming of Kaifeng dishes are based on some reasons which are arbitrary to some extent. However, these language signs not only are arbitrary, but also have some reasons. The arbitrariness is restricted by reasons and must work within the limit of reasons. The in-term reasons of Kaifeng dishes naming mainly include raw material reasons, sculpting reasons, color reasons, flavor reasons and number reasons. Besides the in-term reasons, there are also out-term reasons or cultural reasons, which are mainly reflected in the application of numbers and implements words in Kaifeng dishes'names. This thesis takes dish names acquired by field survey, online survey and some diets in Kaifeng as the basic materials. On the basis of related theories like cultural linguistics, semantics, social linguistics and language reason, the thesis makes a descriptive analysis on Kaifeng dishes'names to reveal the semantic, cultural features and its lexical structure. The thesis points out that the nonstandard phenomenon in the names of Kaifeng dishes, and poses relevant strategies to regulate their names in the purpose of a sufficient description and comprehensive explanation.