The Construction Of University Aesthetic Culture From Contemporary Mass Culture Prospective

In the late 1980s, China carried out reform and opening-up, and since then, the economy has developed rapidly, and the culture has also presented an unprecedented prosperity. In the context of the global information tide, the rise of Chinese mass culture becomes one of the most important changes in the field of contemporary Chinese social culture. At the same time when the mass culture develops vigorously, China's higher education enters into the era of massification from the previous period of elite education. The synchrony of market economy, social transformation, and culture polyphony make the college aesthetic culture and mass aesthetic culture have many things in common in the aspects of culture and aesthetics.College is a part of the society, and there is no doubt that the mass aesthetic culture has already imposed substantial influence on the college aesthetic culture. Viewed the college aesthetic culture from the aspect of mass culture, it is clear that the mass aesthetic culture influences the college aesthetic culture in two aspects:on the one hand, it leads to dissolution of the aesthetic consciousness, ideal, and taste of colleges, and on the other, brings new elements to the college aesthetic culture, which has, to some extent, enriched and promoted the ideas and forms, etc. of the college aesthetic culture. Meanwhile, the critical spirit and innovative spirit of colleges, and such features as being elegant, ideal, and rational, etc. of the college aesthetic culture have determined that the college aesthetic culture shall play a leading and responsible role towards the mass aesthetic culture.The influence of the mass culture determines that it is necessary for the college aesthetic culture to advance with the times and to undergo construction under the new situation, but such construction must be based on the inheritance. The construction of the college aesthetic culture shall proceed from two aspects, namely ideas, values and forms and carriers, so as to set up harmonious and diversified aesthetic ideas and humanistic values, and sense of social responsibility, and to form rich campus culture, good interpersonal relationship, and healthy campus network, and thereby realizing the ultimate meaning of the college aesthetic education:building perfect personality, and promoting free development.