A Study On The Tourists Perceived Of Authenticity About Intangible Cultural Heritage

Authenticity is a difficult academic problem in the tourism, the authenticity of the cultural heritage represents the value and appeal of heritage. The perception of intangible cultural heritage's authenticity is important for visitors, because it is an important basis to measure the effectiveness of the intangible cultural heritage on tourism development.With the tourism development accelerated of intangible cultural heritage, scholars have called for protecting the authenticity of cultural heritage while the development, but it is stays at the level of conceptual. What is the authenticity of the content in the end and the tourists perception of means and differences about the authenticity of the intangible cultural heritage are lack of studied.Thus,the research from the view of tourism, through the literatures review, with its own characteristics of intangible cultural heritage, to examines tourists perception of means and differences about the authenticity of the intangible cultural heritage, and the main factors effect the perceived of authenticity, and further study of these factors with the relationship between satisfaction. Then we investigate tourists with the experience of visiting Bo Luo Dan Festival temple and get the first-hand information. We used SPSS to carry on the quota date statistical analysis. The main results were showed as follows:(1)There are significant differences in variables between different characteristics in each of the tourists;(2)The expectations of visitors, the evaluation of Bo Luo Dan and the attitudes of maintain traditional effect satisfaction;(3)Get two core factors that have an impact on perceived authenticity, factor 1 including: religious and spiritual, to understand the historical legend, the title of intangible cultural heritage, atmosphere, historic sites attract, and the surrounding scenery and commercialization; factor 2including:the production process of tradition, the Bo Luo dumplings, promotional materials and performances featured;(4)There is a significant positive impact between the authenticity of the perception and satisfaction.