Nonverbal Rhetoric Of The Mass Media Language

This paper briefly discusses the nonverbal rhetoric of the media language. In the media, verbal rhetoric and nonverbal rhetoric are inseparable and complement each other, they are work together to serve for enhance the communicating effect. Non-verbal rhetoric has been influenced by verbal rhetoric, a lot of non-verbal rhetoric appeared in the media which performance by the form of figures of speech.Meanwhile, the nonverbal rhetoric also has its own unique that it can be divided into visual rhetoric, rhetoric and audio-visual auditory comprehensive rhetoric. No matter what form they take in use,they must follow the principle of good faith, adapt principle and the principle of harmony. In addition, nonverbal rhetoric has been affected and constrainted by the psychological and socio-cultural.This paper is divided into the introduction, the body (which is made up of four parts),and the conclusion..In the introduction, the relevent theoretical prerequisite and rudimentary thoughts for the research of nonverbal rhetoric are given; the first part of the body is the intrduction of the nonverbal rhetoric in the media language; the second part describes the general and specific performance of the nonverbal rhetoric in the media language; The third part is introduce the principles of the nonverbal rhetoric in use; the fourth part explores the relationship between the nonverbal rhetoric and the social-cultural psychology. The conclusions part is used to summarize the research and bring out the corresponding views.