| The present thesis studies the interpersonal meaning of the Chinese advertisements of twenty insurance corporations on the internet, from the systemic functional point of view. The advertisements gathered for interpersonal analysis are plain texts, precluding other elements as sound, pictures and hyper texts.To reveal the linguistic strategies for realizing interpersonal meaning, mood, personal pronouns and appraisal system are taken into account, both qualitatively and quantitatively. The qualitative method is employed to deconstruct the interpersonal meaning in the insurance advertisements, while the quantitative provides a statistical interpretation of the texts. These two methods provide better understanding about the insurance advertisements with a holistic view.The present research discovers that: (1) The declaratives are employed to convey information and persuasion, while the imperatives and interrogatives are emphatically used for persuasive motives. (2) The personal pronouns facilitate the realization of interaction between advertisers and audiences by adopting the exclusive'we'to show the commitment of the insurers to audience and by referring the audience as您nÃn'the polite you'orä½ nÇ'you'to signal the presence of audience. (3) The insurance advertisers practice the appraisal resources to negotiate their relations with audiences by expressing their attitudes, values and propositions.The implications of the thesis include three aspects. Initially, the study starts to analyze insurance advertisements from the functional linguistic perspective. It takes the influence of contexts and social functions into the interpretation of the advertisements. Secondly, the research develops a way to critically appreciate and fully assess insurance advertisements. In addition, the analysis of the interpersonal meaning in the insurance advertising arouses the awareness of linguistic strategies in the interaction both on personal and public occasions.
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