Onomastics Of Amerrican Hotel Names

Nowadays, many foregn guests travel in China, Who are in greatneed of accommodation service there, so Chinese hoteliers shouldname their hotels in English language to appeal to the foreign guests., In addition, some Chinese hoteliers bulld hotels in foreign countries,and they also should choose hoel names in English. On thiscondition, studies on onomastics of hotel names in English languageare important and necessary.Linguistic aspect is the essence of branding and of particularimportance to the success of a Product or service. This dissehationSummarizes the linguistic features of AInerican hotel names withinthe framework of those of gennd English brand names, since hotelnames are a Subeategory of brand names. After the analysis of 1644AInerican hotel names, this dissertation finds out the linguisticfeatures of Ainerican hotel names, which are classified into sixgroups. phonetic features, orthographic features, morphologicalfeatUres, semantic featllIes, stwforal feafores, and specific fethees., Merely obtalning the lingUiStic featUres of Anerican hotel namesis not enough for Chinese hoteliers. ms dissertaton continues toascertain the motivations in onomaStics. The most impotu fiJnctionof brand names is sales Promotion. As a subcategory of brand names,hotel names should be persuasive and memorable to serve thefimction well. Being persuasive and being memorable thus becomethe theoretical requirements fOr a good hotel name. AdoptingvRelevance Theory's vieWPoint of utterance illterpretation, thisdisHon cochcts a formulation a + b (+ c ) - d (a means thelinguistic interpretation of an AInerican hotel name, b meansconsumers' expectation of a hotel, c means the encycloPedic entriesand culture knowledge about hotels, and d means the finalWtaton) tO disPlay hotel name interpreting Process. ThroughfOur exMles, Ans dissertaion gets the final interpretation of any yMan hOtel name wh the hestiv feafores. T'nc intenyedonis tha the braned hOtel is, or is not, What consumers are expecting.If some consumers interpret a hotel name as that the hotel is anexPected one, the interpretation has a persuasive effect on them-AdoPting Information-Processing Theory's vieWPoint of orgMionof human memory system and Spreading Activation Model'svieWPoint of LTS (longtri Storage), this dissertaion demonStratestha Ainerican hOel names with the linguistic featUrs have highmemory vaiue. heoretical requirements and emPirical fmdingsconverge, therefore, pforiple of Persuasiveness and pAnciple ofmemorability are two motivations in onomastics.