On The Rhetoric Mirage Of Advertisement Language

The advertisement is one of the social existence that people are hard to avoid. The language is one of the important components of advertisement, and advertisement language is a most active part of the language gather. It is important to research advertisement language. When researching advertisement we have to study advertisement language.My paper's title is" On the Rhetoric Mirage of Advertisement Language". Along with the development of the course, it has been more deeply for the people's cognition about rhetoric than before. To this day the object which the rhetoric study hasn't been confined by the scope of the figures of speech, or the positive rhetoric phenomenon, even or the negative rhetoric phenomenon. In fact, some rhetoricians have thought that every speech is rhetorical, who live in China or other country. If the old rhetoric viewpoint is of narrow sense, today's rhetoric viewpoint is of broad sense. We think that it still have bright prospects if we research the advertisement language under the direction of the broad sense rhetoric viewpoint.This paper has researched a great deal of advertisement language. Under the direction of the broad sense rhetoric viewpoint, it cuts-in from the rhetoric mirage. By utilizing the knowledge of linguistics, psychology, logic and other subject, it reveals the main reason and the specific means by which the advertisement language makes the rhetoric mirage. Beyond these, this paper talks about some kinds of representative rhetoric mirage. It hopes to offer a new angle of view for the study on the advertisement language, a reference to expressing and understanding the advertisement language, so that we can deepen people's cognition about the advertisement language.