On The Base Of Professional Morality Of Commercial Banks--Trust

Trust is one of the most important moral norms in our traditional morality, which is not only the way to be a good man but also the way to live successfully in the word.Market Economy is the credit economy which is based on cordiality and keeping faith. As the participants of Market Economy, commercial banks should follow the principle of cordiality and keeping faith. But the phenomena of trust deficiency are very popular during the management course of our commercial banks. Trust deficiency not only affects the natural development of commercial banks and conduces the confusion of our financial market, but also becomes one of the important factors which restrict the competition of our commercial banks with foreign banks. From the view angle of economy ethics, trust is the great moral capital of our commercial banks. Commercial banks will not survival and develop for long without the foundation of trust. Therefore, it is necessary to improve trust degree of our commercial banks.There are complicated factors on trust deficiency of our commercial banks, which include their own reasons and the influence of external environments. And the most important factors resulting in trust deficiency are the lack of intention and culture of trust. Through analyzing the phenomena and cause of trust deficiency and improving trust degree of our commercial banks , the article will seek after the realistic approach of improving the trust degree and development of our commercial banks from individu, organization and society.