Research On Brand Showing Design Under The New Media's Environment

The brand shows that it is an important component of the graphic design; at the same time it is the new developing problem of the modern graphic design and difficult point question too. As everyone knows, graphic design regards transmitting information as ultimate purpose, so graphic design is also called " the vision transmitted design ", meanwhile, modern design different from traditional design and basic office of the graphics art lies in its commercial attribute possessed and geared to the needs of the society the masses' " democracy " to design. And brand show is it embody a concentrated reflection of commercial characteristic and society of graphic design propagate attribute to design, the ones that can be said to be in modern graphic design are more radically, compares the design category of the front.Germany ancient to rise fort invent metal type printing leave the sign on graphic design with computer with the 15th century, can divide graphic design into 3 stages: Tradition design era, is it design era and figure design era to print. Because of the digitization of message, that is that the target's digitization, the great change causing modern graphic design to be unprecedented is designed, and this kind of change is not second to the influence to graphic design institute of invention printed. On one hand the digitization of information has brought design tool, design and change of designing thinking, brought and designed the target's innovation too at the same time, brand-new appearances thereupon of media, such as network, digital TV, digital game, computer software, multimedia CD, etc., make range of planar design expand greatly, " new media design " become modern front and new favorite of planar design, this all have pushed graphic design to the top of the waves of historical development and unprecedented prosperous stage too.This thesis shows and designs with the brand under the new media's environment stigma, through to designing the analysis of the case and summary of design experience for many years actually, is it investigate and test to combine, draw lessons from domestic and international relevant research results, is it analyses from reason objective angle new media brand of environment show the characteristic designed tocome, find its universal law and design principle, thus guide and design practice, utilize practice achievement to verify theory accuracy either at the same time , reach " come in practice , to practice " , purpose on " theory instruct practice whether practiceproves the theory ".