Thoughts About Brand Communication Design

Brand's audience includes every customer of this brand, and the objective of brand design is to make good impressions in their mind. As the owner and the proprietor of its brand, a company must convey its personality and characteristics. This is the key factor in branding strategy. That's why the concept of "Brand Communication" introduced.How can a brand survive and keep continuous advance within the competing marketing environment? After looking into a lot of famous brands (include both national and international ones), I finished a deep research and analysis. As a result, I introduced some new thoughts of "Brand Communication", as well as a new trend of "Branding strategy": 1. the personality of Brand Design. 2. Culture strategy of Brand. 3. Plan to continuous development. Also an advisable expectation and analysis - from my view - is given.Here is how this thesis organized:The first part is description of Brand. In this part, we discuss the origin of Brand Communication and how people understand brand in the history of brand development. This part includes detailed introduction to the history of Brand.Part two discusses Brand Communication Design strategy. Based on the design principal, I introduce a design procedure and give a deep analysis of general VI design, Package Design and Advertisement Design.The third part is the main part of this thesis. A new strategy of Brand Communication is introduced and its main bases include personality of Brand design and culture.The last part provides many famous cases in this domain to support my points and give audience some practical examples.Main creative points in this article:1. A new strategy of Brand Communication.2. The importance of strategy of Brand Communication based on culture.3. Keep continuous development on Brand Communication.Summary: The future trend of Brand Design is: Focusing on personality of Brand Design, Brand Communication strategy based on culture, keeping on the objective of continuous development.