Aesthetics Of Level Advertisement Is Explained

Advertisement has developed swiftly and violently since 1980s in China. With the constant and thorough development of market economy, the advertisement role in economic activities is more and more noticeable. In order to show more accurately and clearly that the advertisement spread characteristics and methods, it is necessary to study and grasp the aesthetic law, aesthetic psychology and practical operation that the advertisement spreads from the standing of artistic philosophy theory. Just in view of this, this text attempts to explain and carry on more systematic exposition to the advertisement in terms of aesthetics, and expect to have a deep understanding to the advertisement on the theory and practice. The purpose of this text is to explore the formation, development and universal law of advertising aesthetic feeling from the opnion of news frontier branch of Journalism and Mass communication, combining the course of dissemination of news, and practices of both sides. Because of, advertising aesthetics is a big concept and the category which I'm afraid to miss something I don't know, and I can not take everything into account, according to the researcher's knowledge and energy, the text is limited to the advertising aesthetic feeling. This text is expected to promote the further development of advertising aesthetics through the discussion and study of the advertising aesthetic feeling characteristic and law. This text has proved the reflecting and aesthetic value of aesthetic feeling of level advertisement at first. Then the audience aesthetic psychology was analyzed. It could be concluded that audiences was active to level advertisement and expected to watch special and amazing level advertisement. Thirdly creative advertisement formation and operation was discussed and analyzed. . Finally, it was concluded that combination of perfect form and excellent content would produce aesthetic connotation, which is the highest realm to level advertising aesthetic feeling, and how to build connotation beauty was disscussed.