The Spring Of Hope: When Movie Meets

With the emergence and application of internet in the 20th century, there is a revolutionary change in every aspect of human social lives. In the field of mass media communication, internet media is contesting for the traditional media's markets relied on interaction and openness; When internet developed into web2.0 period, there came out lots of new media which focuses on individual, which has been going into the mainstream, all this bring out new crisis and challenge to traditional movie industry, and drive it to carry through new innovation in order to adapt market needs. Internet's media attribute makes movie unites internet to have a honeymoon.The paper began in the movie history's point of view, adopted the mass media theory, based on Marshall Mcluhan's media theory of hot media and cool media, summarized the methods of combination of internet and movie which impenetrate in every process of movie production, by examples and data, including market, produce and...