The Asthetic Value Research Of Contemporary Chinese Film And Television Culture

Analyzing the basis of the aesthetic value of Chinese film and television cultures at present, and studying the basis of aesthetic value theories, the paper pays emphasis on the characters and features of contemporary Chinese film and TV art and tackling strategies, which realized the combination of nationality and globality, the integration of aesthetic value and commercial value, under the situation that contemprary Chinese film and TV cultures confronted the globalization and digitalization is studied in the paper. Through excavating the real charm of contemporary Chinese film and TV art on the basis of carrying the deep-rooted culture veins of esthetic value on combs,the process is proposed in contemporary Chinese film and TV aesthetic value system in dynamic and self-perfecting, and a new aesthetic value theories system should be constructed by virtue of the studying together paid by the creators, appreciators and estimators in the field of Chinese film and TV art. This should make it one of the most influencing popular art styles currently, and realize the artistic purpose for serving the people.