An Analysis Of Mood And Attitude Systems In English Advertising Discourse

Based on the theories of Halliday's Systemic Functional Linguistics and Martin's Appraisal System, this thesis mainly deals with the interpersonal meaning of English advertising discourse. Mood system as the representative of Halliday's interpersonal meaning includes Mood patterns, Mood adjuncts and Modality auxiliaries, etc, which mainly analyze discourse from the clausal and lexical levels. Martin develops Halliday's interpersonal meaning. Attitude system is the core of Martin's Appraisal system which consists of Affect, Appreciation and Judgment, and they mainly analyze discourse from the lexical level. The analysis of English advertising discourse is mainly conducted from the two levels.The analysis of interpersonal meaning in English advertising discourse not only helps us understand the aims and methods of the advertisers, but it gives us the guidance in the improvement of reading and teaching English advertising discourse as well.