A Comparative Study About The Linguistic Features Of Chinese Advertisement And Japanese Advertisement From The Perspective Of Cultural Linguistics

The advertising language is a kind of language used in advertisement. It is a marginal discipline of language art combining with advertising, literature science, sociology and psychology. The advertising languages of different countries present different features because of different cultures and societies. Differences of advertising language between countries embody not only the differences of language but also that of culture. There are seldom people probe into the comparison between the features of Chinese advertising language and that of Japanese. Therefore, such comparison can not only enrich and develop theories and methods of linguistics but also have academic significance in advertising, linguistics, ethnology and so on. In this thesis, we try to do some comparative study about the main features of Chinese and Japanese advertising language.Cultural linguistics is a branch subject of linguistics researching in the relationship between language and culture as well as how the ethnic culture has influence on language's existing form and evolvement. It points out that language, culture and society are closely linked. The culture of a nation contains abundant contents which include the whole environment the nation lives in. All the factors related to this nation's social and productive activities such as social culture, political culture, moral culture, ideational culture, material culture, natural culture, geographic culture and so on may have influence on this nation's usage of language.This thesis compare the main features of Chinese and Japanese advertising language by using the basic study methods of cultural linguistics for reference. The whole thesis is composed of five parts. The first chapter briefly introduces the basic knowledge of cultural linguistics and advertising language. The second chapter compare and analyze the same and difference features of Chinese and Japanese advertising language from lexical perspective. The third chapter do such a comparison from the perspective of syntax and the forth chapter from rhetorical perspective. The fifth chapter draws a conclusion on the factors which have great influence on the features of Chinese and Japanese advertising language from the whole thesis.