A Study Of The Aestheticization Of Everyday Life In Consumer Culture

The aestheticization of everyday life is a main culture instance on our Consumer Society. And no mistake, it now extends all over in people's everyday life, evidently changing people's life style and the dreams of life. Mostly with theories on consumption society, art and everyday life, the study will prove up the naissance and essence of this phenomenon.The aestheticization of everyday life was not from of old, but closely associated with the modernization of capitalistic. On the procreative mode, Fordism and post-Fordism is brightly discriminated from the traditional capitalistic. Fordism rised in the early stage of the twentieth century, and with the rich of goods it occupied people's everyday life .The consumable from product line of Fordism were obviously the symbol of luxury, such as car,washer,fridge ,this series household things might been read as consumer culture. Their diffuseness means a consumerism based on product ideology and people's desire. Post-Fordism sprang up in the sixties of the twentieth century, by the power of science and media; it created a new myth about consumption. In the age, culture industry took the place of manufacturing as the core of economy. Serving industry and amusement media extremely emphasize the style design in appearance of the product, in this way, the goods could express individual interest and life style.About the aestheticization of everyday life, modern art theories and opinions of extension of individual desires provided some meaningful explanations. From art's point of view, the aestheticization of everyday life proved the end of art from Hegel. Aesthetic was split out of barbarism culture, to gain a holiness on the god in belief age ,and then on human to win himself, now he want to breakthrough his limit and lies in the reality.Lastly,by dint of analyses of theory on everyday life , the text showed the aestheticization of everyday life didn't allow everyday to artistic object. Everyday life is the basic lay of humankind in existence, its being - in– itself camouflages all the taste of culture in everyday life. On the other hand, the human pragmatism made culture the alienation into popularization. In this mean, aestheticized everyday life in the contemporary era is not an art.In summarization, consumerism that is technical culture autarchy and mark logic in Consumer Society, takes the advantage of the aestheticization of everyday life. Merchandise can satisfy human basic needs ,and represent human emotion as well as culture badges, but can't change the utilitarian attitude in everyday life.at the same time , the aestheticization of everyday life is impossible of endowing people a general aestheticized day life .