| This article mainly through some researches on the emotional design of modern living ceramic art and the designer' emotional investment in this process, the audiences' emotional psychology, the consuming psychology and motivation in purchasing, to discover the factors which influence the emotion of modern living ceramic art, with a view to resolving the antipathy of modern people surrounding by the monotonous and stylized goods towards mechanical style, simplification, standardization and pursuing about emotional life, through designing the better living ceramic products, it can be realized that individual products' practical demand get well united with emotional demand in modern life. At the same time, this article also may provide the reference opinion on psychology for the development of modern living ceramic art.
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