A Study On The Construction Of Art Markets In Today's China

During the past years, local art markets of China are quite prosperous, with China's economy developing so fast and Chinese people's enthusiasm about art overflowing. As hot land full of prosperity and opportunity, today's art market is catching more and more attention of many fields of society. Nowadays, there are many scattered papers discussing the art market. Spectators felt hard to control the main frame of the whole art market using horizontal viewing method.The paper is trying to do some useful theoretical exploration for the improvement and construction of this market using the method of observing carefully on the business chain of the market and projecting some knowledge about Art, Economy and Marketing onto it. To be detailed, the paper is aimed to search and analyze the situation and main problems of four aspects: creators'psychological construction, business middlemen's operating regulation, different kinds of consumers'conduction and rounding environment's construction about software and hardware. It is trying to do some careful and deep analysis of details of the market with the aim to make it run better. Then some plans which can be easily used and get good effect will be presented clearly to make this paper referential when it refers to the construction and improvement of today's art market of China ,the running of which is not very standard yet.The study consists of four parts:Chapter 1 studies two main creation moods in the context of art market. One of them is ignoring the market; the other is catering for the market.Chapter 2 observes the living situation of art intermediary and gives some aiming suggestion.Chapter 3 introduces the general situation of different art consumers and gives them guide.Chapter 4 gives some suggestion for the improvement of outer environment of art market.