A Relational Research On The Success Or Failure Attributions Of Retail Investors' Stock Investment, The Life Satisfaction And The Risk-taking Tendency

Recently, the psychological questions that cause by the experience of the stock investment success or failure catch more and more attention. As people's attributions have a significant impact on the psychologically healthy, the study which takes the retail investors as the object and embarks on the success or failure of stock investment, explores the relationship among the success or failure attributions of retail investors' stock investment, the life satisfaction and the risk-taking tendency.The findings indicated: 1st.The questionnaire on the success or failure attribution of retail investors' stock investments has the high reliability and validity. 2nd, retail investors consider that capacity and background are the key reason why success or failure in the stock investments. Some factors of the success or failure attribution of stock investments have some significant differences among different gender, origin, stock age and investment operating mode of retail investors.3rd, retail investors' life of satisfaction level is high. There are significant differences among different origin, age, education of retail investors. Retail investors does not have the significance difference between the different gender. In the overall attribution and failure attribution, the life of satisfaction of internal-control's retail investors is significantly higher than that of external-control. 4th, retail investors' risk-taking tendency is high. There are not significant differences among different gender, origin, age, education of retail investors. In the success attribution, the risk-taking tendency internal-control's retail investors is significantly higher than that of external-control.5th, Some factors of the success or failure attribution of retail investors' stock investments and the life of satisfaction, the risk-taking tendency are different degrees of correlation. The attribution of successful ability and the attribution of successful background are found to be predictors of life of satisfaction. The attribution of successful luck is found to be predictor of risk-taking tendency, but the predicted value is low. 6th, retail investors' life of satisfaction and risk-taking tendency not remarkable related.