Cultivating Intercultural Communicative Awareness In Vocational School Business English Teaching

Business English contains rich business culture as a type of ESP.Business English teaching finally aims at cultivating students'intercultural communication competence in business situations.This thesis emphasizes the significance of the cultivation on business cultural awareness in Business English teaching.Through analyzing the common cultural shocks in international business operation and pragmatic failures resulting from negative transfer of Chinese culture,the author probes into the teaching strategies of the cultivation on business cultural awareness.Through three questionnaires, it finds out students'intercultural communicative competence and understands their attitude to Business English culture teaching. This thesis analyzes value's dominant effect in intercultural communication by comparing the different values between the East and the West and value's impact on people's speech and non-speech acts. It aims at clearing up some of the obstacles caused by different values and promoting the development of the students' intercultural communicative competence. The thesis contrasts some main different values between the East and the West, especially that between China and the U.S. from two main aspects: oneness vs. dividedness, collectivism vs. individualism. Because of the different values and world views, people have different modes of thought, different speech acts, such as in invitation, politeness, compliment, refusal, attitude to privacy, etc; different non-speech acts, such as in the attitude to silence. These differences have brought a lot of obstacles to our intercultural communication. Yet, we should admit the culture diversities and adopt a correct attitude to it.Therefore, this thesis goes through the impact by culture on the elements in intercultural communication process to explore the teaching approach of cultivating intercultural communicative awareness in Business English teaching.