The Research On Protection And Devel Opment Of Traditional And Reputable Brands

In the first few years of new China, the Communist Party of China launched three large movements of Criticism in the cultural area, 1951 for the Criticism of the film "Wu Xun Biography". October 1954, Yu Pingbo was criticized for his study of the "Dream of Red Mansions" and Hu Shi was criticized for his thought. In 1955, Hu Feng was criticized for his literary thought, and then the "The case of Hu Feng counter-revolutionary group" came out. The three critical campaigns happened in the early days after the founding of the new China, when the political environment was the ideological requirements of the integration of an important component, provided the subsequent campaign with critical social conditions, left an indelible mark in the new China's ideological and cultural building.Among them, in October 1954, Hu's critical thinking movement began, after the founding of the party's ideological and cultural conducted a national campaign of mass criticism. The campaign by Li Xifan and Lan Ling, was for Yu Pingbo who was representative on the "Dream of Red Mansions" on the academic perspective, Mao Zedong published a letter named "The issues about the Dream of Red Mansions" for direct intervention. Shortly after that, the critical content and scope continuously expanded, the attack directed at Hu Shi, Hu's critical thinking movement started. Including Hu Shi's philosophy ideas, political ideas, historical views, literary ideas, ideas in "History of Chinese philosophy", ideas in "History of Chinese literature", position and effect of textual research in research of history and classical literature, fruition of "Dream of Red Mansions" , study in "Dream of Red Mansions", Hu was criticized in nine aspects. The vigorous criticism of the major political campaign, whether it was for the academic research or the subsequent political atmosphere, has had a far-reaching impact.Since the reform and open policy, some scholars gradually intervene in such political criticism, relative papers and books came out. Specialized research involving critical thinking of Hu, articles, monographs, also began to come out. They criticized for background, process, content and infulence, and many other aspects, but also gave a more objective assessment on the thought of Hu, but because of some factors, there were large differences on the evaluation of the campaign.In view of this, following the Marxist materialistic views of history, this paper attempts to study for the past, look back at history, analyzes point by point, focus on the study of the critisim to Hu, in the early new China, especially the mid-1950s, from different angles, to have an objective look at this campaign, both from the importance of building up the leading of Maxist and ideas of Mao ZeDong, and from analysis of the initiative and unconstraint of Chinese intelligentsia in the old China. At the same time, I will analyse the inevitability of the critical thinking of Hu Shi's ideas.Time flies, half a century has quietly passed, We hope to review it with the perspective of the historic from the view of genuine academic, in order to found the intrinsic link between the outer and inner of the facts, culture, for construction of socialist political civilization and new century socialism advanced, for construction of a harmonious socialist society, providing a useful point of reference.