Study On Application Of Computer 3D Technology In TV Commercial Design

Nowadays, technology on computer is developing rapidly, the use of computer in various industries are more and more frequent, from plane media to TV commercial design, from film making to animation making, from scientific calculation to industrial design, even modern media interactive art design and virtual reality are indivisible with computer. Technology on computer is changing people's work, study and life style. And the broadly-applied computer 3D technology presented in films and TVs are also attracting people's eyes. Computer slowly reacts on every facet of people's life and entertainment and gets involved in modern society. Computer is closely linking to our life, which has allured related experts'attention.This paper tries to expand research based on the application of computer 3D technology in TV commercial design, firstly briefly introduces the importance and necessity of film & TV media for modern social media and straightens out the application skeleton of computer 3D film & TV commercial design, then analyzes the influence of the broad application of computer 3D TV commercial design on public mind, based on which points out the different mental aspects, subsequently analyzes the advantages and disadvantages of computer 3D TV commercial design in application, and finally explains the changes of TV commercial design brought by computer 3D technology, including unbelievable visual effect and completely free creation space, with a series of advertisement examples.