The Communication Of Northeast Teleplay On Northeast Culture

Culture is a part of society, it's a important criterion of a country or district. Recently people more and more pay close attention to the inheritance and development of culture. They also see the competition of culture as a crucial part, they try to take up a advantageous in culture area by communicating their countries'developed culture with culture industry. Northeast culture is one of the crucial part in china with a long history, it deeply influence the culture content of industry and agriculture by rich mineral and food. A series of northeast style teleplay produced by the creators and performers grew up in Northeast China, which reflect the status of the life and mental outlook of the people in Northeast China, meet with a favorable reception. Of course, when the regional culture contacts the teleplay, there are topics of how to spread the northeast regional culture really and effectively. To spread the northeast regional culture through the teleplay undoubtedly has some advantages, but also subject to constraints such as the specific content, means and teleplay itself. To understand the northeast regional culture through the teleplay, so that it can contribute to the revitalization of the northeast building, it is necessary to thoroughly study the contents and effects of the teleplay, and propose dissemination strategy in view of the status quo. Starting from this idea, this paper will discuss the problem thoroughly.This paper is divided into four sections.The first chapter confirms the basic concepts of culture and northeast culture. The hot on teleplay is a show of northeast regional culture, the character of the northeast regional culture in the teleplay, which is accumulated by natural climate, geography and law, so this chapter firstly introduces some related definition and characteristics.,and briefly summarizes the definition of culture. In this study, that would be attributed to a culture of spiritual and cultural areas, as to all aspects of human life into the study under concept of the culture, would create a broad understanding to cultural, so there is no real value of theory. On this basis, the concept of regional culture is identified. This chapter sums up and describes the history characteristics and contemporary characteristics of the northeast regional culture, educes the contents covered with the northeast regional culture, and proposes the direction and focus of the discussion.The second chapter is a difficult and the focus of this paper. It elaborates the content spread in the northeast teleplay. It reflects the character of the northeast regional culture in the teleplay. In this chapter elaborate the characteristics of the northeast regional culture, so that the characteristics of the northeast regional culture in the teleplay are more remarkable. In this paper, author generalize that how the Northeastern teleplays present the Northeastern culture which them contain, the Northeastern esthetics; and how the Northeastern teleplays reflect on the Psychological dependence, the closed Farmer-Consciousness and the Emotion-Emphasizing, Rationality-Indifference in the Northeastern culture. Besides, the northeast regional culture is rich and varied, and the content spread in the northeast teleplay is wide range, also the message of the culture is wonderful. Especially the Errenzhuan (A Song-and-Dance Duet Popular in Northeast China) and Dayangge , which are the gem of the northeast regional culture. This chapter will select the cultural content in the northeast teleplay which can best embody the spirit of the northeast culture to give full and detailed exposition.The third chapter is the communication effect of teleplay on northeast culture . Audience is the arbiter and the standard to the effect of communication, audience becomes god in communicators'heart. The communication of northeast cultural whether they choose the culture message could be received by audience is due to reception of the audience. This chapter expatiates the communicate effect of the northeast teleplay from both advantage and weakness. The advantage is transmitting the northeast cultural, especially the folk culture; the eyes of society as a whole focusing in the cultural construction of Northeast China; resulting in the self-examination of northeast farmers, and to find their own way of development. The weakness is the means and skills of communication limiting the spread of northeast cultural; forming a kind of stereotypes impress to a small amount of backward northeast culture; majority teleplay reflecting northeast local culture, resulting in lack of the communication of urban culture, the image language of teleplay also influence the communication of northeast regional culture.The fourth chapter aims at the development status quo of northeast culture communication through teleplay, proposes the related dissemination strategy for the communication of northeast regional culture. Here, we firstly make the explanations for brand and brand teleplay strategy, and point out brand teleplay for the communication of northeast regional culture is very important. Under this definition, the advices to establish the brand and develop the northeast brand teleplay are given: enhance culture quality of communicators; uphold subject variegate, push the brand into new step; set up stereoscopy character, communicate contain of the northeast regional culture, we should refine northeast regional culture to set up brand teleplay.Culture media has now become the highlight of the trend of the cultural development. As television has become part of meeting the cultural needs of people today, which the cultural forms among regions communicate through the dissemination of television is inevitable. There are many rich cultural connotations to be excavated in Northeastern China. There will be new phenomena, new situations in the culture dissemination in the Northeast with TV plays as a means of mass communication, which are worthy of our in-depth discussion and research.