Research On The Restriction Of Chinese Animation Industry

This thesis focuses on Chinese animation industry, and analyzes deeply the restriction of the industry development.The animation product is a kind of special commodity with the characteristic of"one kind of content, multi carriers and manifestations". The thesis points out that there are two basic modes of the economic operation in the animation industrialization, that is, on the basis of defining the copyright, one mode is to sell the copyright to the press and communication media, and to acquire the compensation of material and appreciation of value in the way of income from advertisement; the other one is market-oriented direct operation mode.By analyzing the business modes of the animation industrialization operation, and considering the present situation of the development of Chinese animation industrialization, this thesis concludes as: extension and circulation step is the pivot in realizing the animation industrialization that might become the bottleneck of animation industry development. Chinese animation industry should break through the restriction, by turning the extension platform into the core of the animation industry development, so as to maximize the cultural value and commercial value of the animation products.