The Research Of The Yangjiabu Woodcut New Year Pictures On The Bases Of Creative Industries

The Yangjiabu Woodcut New Year Pictures,which is listed among "The Three Famous Towns of China",is blooming during the Ming(1368-1644) and Qing (1644-1911) dynasties,which witnessed Humanities life,customs,aesthetic feelings of that time.However,The form of folk culture and the arts has being troubled with social changes,people change the way of life,war damage,the destruction of the Cultural Revolution,particularly with economic crisis.To be or not to be?The author analysis the performance of Period occurred,the brilliant period in the doldrums period and the explanation of the crisis of The Yangjiabu Woodcut New Year Pictures Industry,from which six fields of Market demand,Mode of production,Organizational management,marketing,transmission mode,subject matter content.On the basis of these analysises,the reason lies in the fact that The Modern Industry Productivity has an impact on traditional productivity.And digging a new era of its artistic value,cultural value,economic value,Also through the analysis of today's situation and learn from past experience.To the authors view,there is valuable of The Yangjiabu Woodcut New Year Pictures Industry.It is also possibility that the environment have impact on The Yangjiabu Woodcut New Year Pictures Industry. Nowadays,Creative Industries and Non-material cultural heritage protection have an important role in The Yangjiabu Woodcut New Year Pictures.Though The Yangjiabu Woodcut New Year Pictures is in trouble now,trouble can become opportunity if The elements of The Pictures Industry be organized well,as The Flock Arts cf Japan.From the basis of analysis above,the author holds that The Yangjiabu Woodcut New Year Pictures Industry is at risk with opportunities.On the basis of these analysis,The author propose six measures which lies in seven fields of Market demand,Mode of production,Organizational management,marketing,transmission mode,subject matter content.Moreover,the author propose creative,brand,human resources crisis in the three major coping strategies.The author holds that The Yangjiabu Woodcut New Year Pictures Industry can break out from the crisis,once again full of strong vitality.Therefore,the study of new year pictures of YANG JIA BU,not only have the importance of meaning of the development of Chinese new year pictures,but also valuable to Creative Industries of vilage.