Research On Financing Model Of Chinese Movie Industry Based On Supply Chain

At present, Chinese movie industry still have to face such a status quo that the domestic movie industry continues to suffer from long-term shortage of funds, although Chinese movie industry is in a phase of vigorous development. The film companies, especially small and medium-sized enterprises have faced all along with tremendous pressure in financing the film, and also have little experience in the capital operation. In the year of 2007, the brightest spot in the development of Chinese movie industry is that both of the state-owned film groups and the folk film companies were entering the capital market actively and made a innovation on the pattern of investment and financing of Chinese movie industry. Financing channel of the domestic movie industry is developing towards the direction of much broader, a complexion of diversification of main body of investment and financing and the financing channels is gradually formed. However, there is still not a mature financing model among the domestic film business, neither a stable sources of funding. Various financing methods and the diversified financing channels, made the small and medium-sized enterprises at a loss. Due to restrictions on their own power, the financing channels for them to choose are very narrow. At present, people in Chinese movie industry has already begun to look to the bank funds which are much more stable and have a good credit risk control system. With the development of the culture creating industries and the exaltation of the status, banking sector have also no longer localized to the traditional field, but more and more into the culture creating fields, such as to achieve a win-win situation by investing in film projects.This paper attempted to start from the perspective of innovation of the finance of the movie industry, based on the supply chain of movie industry, made an integration to the finance theory to resolve the current difficulties in the financing of small and medium-sized, put forward the financing models of the movie industry that meet the need of the development of the movie industry. The paper was divided into three main parts, the first part is to present and analyze the main theory that used in the development of financing model of supply chain in the film industry, made the interpretation of the different characteristics between the supply chain in the movie industry and other industry on the basic of the analysis of the entire film industry chain and the nodes of the chain. The second part is based on the analysis of the supply chain in the movie industry before, combined with a large number of examples and data, made an analysis and sum-up of the status quo and the problems of investment and financing of China's film industry based on the supply chain of the movie industry, and also make the interpretation of economics on the reasons for difficulties in financing in the Chinese movie industry. The third part is the core of the article, as well as the innovation of this article, which brought forward the new financing model of film industry chain combined with the characteristics of supply chain in the Chinese movie industry, and also made scientific analysis to its intrinsic rationality combined with information economics and extension methods, and case studies were followed too. Finally, the author summarizes the defects and deficiency of studies in this article, and hope that it can provide theoretical innovation and guidance to the financing model of the movie industry through the discussion in this article, and could contribute to the continued development of movie industry.